Are you interested in knowing the reasons why emails are sent to spam and how you could prevent yours from ending up there? Also, if your email marketing to customers end up in the spam bin rather than the Inbox?  Just get a cup of coffee and read this post to learn why sending emails […]

Are you aware that knowing how to increase open and click rates for email marketing is important for the success of your email campaign? But WAIT! Let me ask you a question. Have you ever created a comprehensive email? Analyze each word, then consider how to build an appealing headline. With a sigh of relief, you pressed

Knowing how to design CTA in email marketing (Call to action) is vital to increase conversions. Aside from motivating people to take action, CTA also enhances the consumer experience. Marketers have begun to understand that email marketing is one of the most successful sales methods accessible today. Engaging and valuable content plays a key role. But besides

Wait, have you ever heard of what an email funnel is? You’ve heard of email marketing if you’re running an online business.  Email marketing continues to grow as a money-making channel for businesses. Businesses can invite customers to return with email campaigns. It helps organizations maintain contact, connect information, and remind users about upcoming events

Email list segmentation is a strong strategy that may dramatically boost the performance of your email marketing efforts.  According to Oberlo, 81% of marketers rate email marketing as an important part of their customer retention channels. According to 2023 research, brands earn an average of $42 from every $ invested in email advertising. This good result is

With the vast amount of emails that people receive daily, it can be challenging to make yours stand out. The opening line of your email is critical as it determines whether your recipient will continue reading or delete your message. Studies show that. 47% of recipients open email marketing based on subject lines alone. 7

Content design is a key part of any promotional email. But many marketers underestimate the importance of knowing how to design images in email marketing and other types of visual content. They are not aware that graphics are highly adaptable. They can be efficiently used in any email marketing strategy. With so many emails hitting inboxes

Have you ever wondered how email is delivered from one person to another? This is exactly what SMTP Server is. Email has become an important part of our everyday lives, and it’s hard to imagine a world without it. We use email to interact with coworkers, friends, and family, and it has become one of

Email marketing: Outbound vs. inbound? I have never been in favor of categories that are too closed. Even when talking about digital marketing, I still believe that it is not a precise science. Digital marketing has its intricacies, and as much as we want to equip it with technology. But we must never forget that

You will agree with me that email marketing is still one of the most efficient methods to contact your target audience. But have you ever heard of outbound email marketing?  This sort of email marketing means sending emails to those who have not previously engaged with your business. In other words, it’s a proactive strategy for marketing that