Have you ever examined your campaign performance and been astonished by how the open rate exceeded the number of emails you sent? Then you wonder, “How can an open rate be over 100%?”. Ideally, your open rate should be at most 100% since this shows more individuals opened your email than it was delivered to. I […]

Email open rate metrics are one of the most important metrics to measure when it comes to email marketing. Email open rate metrics are a collection of metrics used to assess the efficacy of email marketing campaigns based on the percentage of subscribers that open an email sent to them. High open rates often signal

Have you ever wonder the question “What’s a good cold email open rate?” The quick answer is. A good cold email open rate is any open rate between 15-25%. If you achieve 27% or above, consider your campaign a success. Cold emailing has become a standard technique for companies of all sizes to reach out to prospective

If you’re launching an email marketing campaign, you will realize that knowing “How To Get Customers To Open Your Emails’ is one of the most crucial thing you need to get right. Because if your consumers open your emails, they can read your content and go to your website, and they will be able to

Are you really interested in knowing the difference between the sms open rate vs. email? When talking about marketing, email and SMS are the most popular modes of communication with customers. While both channels have been shown to be efficient in reaching consumers, there is a slight difference in their open rates that differentiate the

I remember when I started email marketing 7 years ago, the most constant question I asked my mentor was, “Why is it difficult to track open rate?” But now I have gotten the answer, and I will share it with you to the best of my knowledge.  It isn’t easy to track open rate For

Do you wish to know what are the best email campaign open rates? After tons of research I carried out, I found out that the best campaign open rates are 17-28%. Though this can vary a lot because it depends on the type of industry you are in  An essential part of any successful email

Are you wondering the question, “Why are my open rates declining?” A decline in open rates can result from several factors, including changes in the email recipient’s habits, increased competition for attention in their inbox, issues with the subject line, sender reputation, or content of the email itself. It’s crucial to understand the underlying causes

Have you started email marketing? You’ve gotten your recipient details either by a lead magnet or cold emails, and you’ve sent your email waiting for clicks to start jumping in, but after checking the outcome of your email, you were depressed by the low open rate you had despite the fact of you doing everything

Are you interested in knowing about Gmail open rate tracking! One of the important metrics to track in email marketing is your email open rate, which informs you how many people opened and interacted with the content of your message. With billions of people depending on it for communication and collaboration, Gmail is one of the world’s most commonly used