What is a preheader? How it Can Improve Your Email Open Rates?

What is a preheader?

You’ve probably heard a lot about email subject lines and their importance. But what about a preheader? We no longer attach such importance to it. At the same time, he is no less important. While the subject shows why we are writing, the preheader should explain why we are writing.  A preheader is a short text that appears immediately below […]

What is a preheader? How it Can Improve Your Email Open Rates? Read More »

A/B testing in email marketing: Give your newsletters an uplift

A/B testing

A/B testing helps you get the most out of your newsletters. What are split tests, why are they so popular, and how can they help you increase your marketing? You will learn everything in the text – including step-by-step directions and detailed examples. A/B Testing: What is it? A/B testing, or split testing in English,

A/B testing in email marketing: Give your newsletters an uplift Read More »