Do you wish to know the cheapest email marketing service provider that works like the top? Don’t worry. I get you covered.
When sending bulk email marketing units around the globe, people frequently think about Mailchimp or GetResponse. But after learning about the pricing information, you ask why it is so expensive. Is there a cheap email marketing service provider that works similarly to them?
Amazon SES, Sendgrid, Sparkpost and Elastic Email are affordable email marketing services utilized by many businesses nowadays.
I will explore the 4 cheapest email service provider overview in this article. Let’s follow along.
Why Choose an Email Marketing Service Provider?
According to Emarsys, 82% of marketers globally claim email marketing as their top method for improving leads and conversion rates. That’s not to imply that other techniques are less vital – it’s just that email marketing stands out the most.
Email marketing has proved to be more cost-efficient and offers great return on investment (ROI) outcomes. It’s the highest compared to other tactics.
With email marketing software, you can segment and distribute customized content targeted to your audience to meet their interests.
See also: Free vs Paid Email marketing software.
In this manner, you can get closer to your audience, which is vital for creating client trust in your business.
Therefore, examine the potential that email marketing presents and pick the correct instrument to alter the game.
Factors to Have In Mind When Choosing an Email Marketing Service Provider
As you are aware, there are various email marketing service providers you can pick from for different requirements and budgets. So how can you make the right choice and be assured that you made the appropriate purchase? Here are some steps to follow:
Features
Different email marketing service providers provide different features, so it’s crucial to examine which functions are necessary for your organization. Some popular features to check for are email automation, list segmentation, A/B testing, and analytics and reporting.
Price
Email marketing service companies provide a range of price options, ranging from free to several hundred dollars each month. Make sure to consider your budget while researching pricing options, and select a plan that meets your demands and your budget.
Integration
If you use other marketing tools or software, it’s crucial to find an email marketing service provider that connects seamlessly with those resources. Look for companies that provide interfaces with popular tools like CRM software, social networking platforms, and e-commerce platforms.
Support
When you have questions or concerns with your email marketing, it’s crucial to have access to reliable customer service. Look for email marketing service companies that give prompt and helpful customer assistance over numerous modes, such as phone, email, and chat.
Deliverability
The ability to get your emails to your subscribers’ inboxes is important for email marketing success. Look for providers who have an excellent track record of high deliverability rates and provide tools to assist in increasing deliverability, such as email authentication and spam score analysis.
User Friendly
Last but not least, it’s vital to confirm that the platform you’re going to acquire is as user-friendly as it sounds. That’s why asking for a free trial before you walk to the checkout is vital.
If more than one team member utilizes this tool, let them play around with it to verify they find it simple. You may also choose a platform with a cooperation option for optimal outcomes.
Top 5 Cheapest Email Marketing Service Providers
You now understand what to look for in an email marketing service provider. Here are the top 5 cheapest companies to consider:
Email marketing service Amazon SES
No email marketing service provider can match Amazon SES, ranked top in affordability.
Amazon SES is a mass emailing service. They collect fees in the “Use as much, pay as much” style. And for every $ 1 / 10,000 email, it equals around 2.2 VND / 1 email. You can skip paying if you send fewer than 1,000 emails a month.
Amazon SES solely offers SMTP, no email marketing assistance. Therefore, customers need an email marketing client/software that interfaces with Amazon SES to send emails.
- : Low cost, rapid speed, great quality.
- : Amazon SES system administrator examines account registration fairly carefully.
Website: https://aws.amazon.com/ses/
Email marketing service Elastic email
Website: https://elasticemail.com/
Elastic Email also provides comparable rates to Amazon SES. However, this service provides more than just API/SMTP. They also support complete working email marketing software. Therefore, there will be different pricing for each sort of good.
- Prices start at $15/month for 5,000 contacts. This package combines Elastic Email’s SMTP and email-sending technologies. Users will register for an account and pay a charge to utilize it.
- Email API: 1$/10,000 emails plus 0.5$/day account maintenance cost. This package is suited for units with their own email software/application. They will connect the Elastic email API and pay for each Email sent.
To utilize this email marketing tool, you must sign up for an Elastic email account and own a domain to send emails based on your reputation.
Elastic Email Marketing’s email delivery speed could be better. Compared to Amazon SES, Amazon transmits five emails/sec. And Elastic Email can transmit roughly 1 email/sec. However, making an Amazon account is quite challenging now. Meanwhile, Elastic Email is easy to register. You may use this inexpensive email marketing service.
Email marketing service Twilio Sendgrid
Website: https://sendgrid.com/
SendGrid is one of the prominent providers of delivering transaction emails. It is a pioneer in commercial email services.
SendGird’s strength is its incredibly rapid email delivery speed. Your emails will get to the inbox with a rate of more than 90%.
Similar to Elastic Email, Twillio Sendgrid is presently developing two primary services:
- Marketing Campaign: Pricing begins at $15/month for 5,000 contacts and 15,000 email submissions.
- Email API: Pricing begins at $19.95/month for 50,000 email submissions.
Instructions to sign up for SendGrid’s affordable email marketing service
Step 1. Register information
You enter https://sendgrid.com/, and the following interface will appear:
Click Try for Free and fill in your details and then click Create Account as shown below:
Soon you will be taken to the About You page. Here you input your personal information and then click Save.
After completing the registration information, a notification will be displayed on the screen that will lead you through the steps to establish an email account using Sendgrid.
Step 2. Confirm activation email and account security phone number
2a. Confirm the email Sendgrid delivered to your registered mailbox by clicking Confirm Email Address.
2b. Register a phone number to safeguard your Account. SendGrid will send a 7-character code to the sms message each time you log in. To confirm you log in.
Click Next: Add Two-Factor Authentication
Select Text Messages (SMS)
Select the area code +84 Vietnam in the Country Code section. And put your phone number in the Mobile Phone Number box (remove the first 0)
SendGrid will send a message with a 7-digit code to your registered phone number. You type the code and then click Save. When the You’re verified notification shows, it implies you have finished the account creation procedure.
• The Marketing Campaign trial package enables 2,000 contacts to be uploaded and 6,000 submissions.
• The Email API trial plan of the affordable email marketing tool Sendgrid enables sending 100 emails/day.
Email marketing service Sparkpost
Website: https://www.sparkpost.com/docs/getting-started/getting-started-sparkpost/
Sparkpost is a service that offers mail servers and employs a technological platform like Amazon. Thus the quality of emails delivered is likewise great.
This inexpensive email marketing service supplier additionally provides two sorts of goods, Email Campaigns and Email API. However, they only apply one pricing list for these sorts of items.
At this point, you can select which inexpensive Email Marketing service you should employ to minimize your company expenditures.
How Do I Activate Email Marketing?
Typically, activating email marketing requires signing up for an email marketing service provider and creating an account. The general technique is as follows:
By following these steps, you may activate email marketing for your organization and begin effectively addressing your target audience via Email.
Conclusion
Although it could be challenging, finding the best email marketing service provider doesn’t have to be exorbitant. You can choose a service provider that suits your expectations and your budget by taking into consideration variables like features, pricing, integration, and support. Any of the five service providers we’ve mentioned here are terrific alternatives for organizations of varying sizes, and they all offer price options to fit any budget.
While choosing a provider, bear in mind that you must ensure that it offers the tools and capabilities you seek to produce effective email campaigns. Email marketing may be a formidable tool for improving growth and engagement for your organization with a suitable supplier and technique.
So take the time to study your alternatives, compare features and pricing, and select the least costly email marketing service provider that fulfils the special needs of your organization. You’ll be able to effectively reach your audience, build your business, and fulfil your marketing goals without going over budget if you have the ideal provider.
FAQs
Can I utilize a free email marketing service provider for my business?
Free plans could be attractive, but they typically carry constraints and limitations. It is generally better to invest in a subscription plan for the whole range of services and capabilities you desire to build your firm.
How frequently should I send emails to my subscribers?
It depends on your sector and the preferences of your clientele. While some deliver daily or monthly updates, other others issue weekly newsletters. Finding a frequency that fits your audience and your organization’s goals is vital.
Do I need to know how to code to design email campaigns?
No, most email marketing service providers give basic editors that help you design campaigns that seem professional without any coding skills.
How do I find the finest email marketing service provider for my company?
Before picking a service, it’s vital to consider elements like the size of your contact list, budget, and desired functionality. To find a suitable provider for your organization, do your homework, read reviews, and take advantage of free trials.
Can I switch email marketing service providers if I need more time?
You may export your contact list and campaign data from the majority of email marketing service providers, making it easy to shift providers if you’re unsatisfied with your existing one.
How can I assess the efficacy of my email campaigns?
You may monitor KPIs like open rates, click-through rates, and conversion rates utilizing the analytics and reporting tools given by most email marketing service providers. Utilize these metrics to analyze the performance of your marketing campaigns and make data-driven improvements.
