Are you interested in applying email marketing in the fashion industry? Fashion email marketing is the process of building and implementing advertising campaigns for fashion brands to attract customers, especially targeted customers.
The fashion business is a very competitive field that demands you to keep up with current trends.
To overcome the present issue of competitive pressure in the fashion industry, I will explore the fashion email marketing tactics in detail, also how to quickly contact clients and “boost” a successful income stream.
So, without a long talk, let’s get started.
See also: Which industry should use email marketing?
What Is Email Marketing In The Fashion Industry?
What is email marketing in the fashion industry? To put it simply, email marketing in the fashion business is the activities revolving around the promotion and communication campaign for clothing/accessory items.
The major objective of this is to attract target consumers, and link them with the brand, consequently helping to generate sales.
It seems straightforward, but in fact, fashion email marketing includes more than you think. This is a fast-paced and ever-changing business.
Therefore, with the rise of email marketing and the internet, fashion marketing activities need to integrate various conventional and innovative marketing tactics (e.g., fashion shows, marketing campaigns, etc.).
Why Is Email Marketing Important For Fashion Brands?
Before we dive into the technique, let’s examine some of the aspects that make email marketing the perfect marketing channel for email marketing.
According to Fashion United figures, worldwide fashion reached roughly 1 trillion dollars in 2020.
It is anticipated that the industry’s revenue will continue to climb to 1.2 trillion dollars in 2025, a huge increase compared to 2023. This demonstrates that the fashion market is quite established.
However, the number of new sellers joining the business is also quite strong, and the styles of apparel and accessories are more diversified.
According to research from the McKinsey & the Ellen MacArthur Foundation, the global fashion business is projected to generate more than 100 to 150 billion articles of apparel each year.
This implies that users will have more alternatives, and the possibility for you to keep clients is likewise more challenging.
That is why with a highly competitive business climate today, the fashion industry’s marketing plan is the most critical component for the shop to survive and expand.
Marketing activities can assist in expressing the message your business wishes to portray via designer apparel and establish trends for your brand.
Types Of Emails In Fashion
Welcome email
Welcome emails help firms create a strong first impression.
The typical welcome email gets four times the overall open rate and a five times greater click-through rate than other mass marketing communications.
Don’t forget to add a thank you note and links to social accounts when sending these emails.
Many fashion e-commerce sites also provide 10-20% discounts to encourage subscribers to go back to their website for their initial purchase.
But how do you introduce it in a welcome email?
How do you introduce a fashion brand in an email?
Here are simple ways how to introduce your fashion brand in your welcome email.
- Firstly, thank your audience for joining up nicely.
- Tell them some interesting story about your brand if you have one, so they can relate well with your brand.
- Keep whatever commitments you make on the registration form.
- Include a call to action.
Even if you’re not mailing them to purchase a product in the welcome email, a (CTA) should always be included.
Like: Check out your blogs, your new collection, or produce a lookbook.
See more: How to write a welcome email.
Promotional emails
With frequent consumers, keeping up with new trends or styles helps you remain connected with them.
Furthermore, it’s important that you support the customer’s desire to get a new fashion model.
A lot of individuals today worry about their looks. And always be ready to pay when you find a good fashion model.
The image is the most important item in marketing emails to present and update new trends. You need to produce the most visual visuals possible.
Or better yet, attach a link to a landing page or a video of the new model for buyers to learn about. Refer to our complete email marketing design guide.
Among the targeted fashion industry promotional strategies, email marketing is rated as the most successful medium for producing conversions.
Therefore, up to 68% of customers have opted to purchase upon receiving marketing emails.
Notification of enticing promos
Surely you must recognize the advertising policies to attract clients. Please submit promotional information with the most stunning and unusual goods in Email.
This drives people to purchase more quickly.
Everyone likes promotions. They frequently can’t help but feel overwhelmed when they find offers going on for what they desire.
Abandon cart email
Sending abandoned cart emails or reminders can help convert over 68% of consumers who still need to complete a purchase on their website.
After a brief period when a consumer abandons the basket or hasn’t finished the checkout, marketers may send an email emphasizing some of the following:
- Create a feeling of urgency/urgency
- Emphasize the scarcity of the product
- Focus on the fact that this email saves consumers time and effort when looking for things again.
Announcement of launching new shops and branches
When launching a new branch, you should tell your current clients. Email marketing can benefit fashion companies:
- Clear transmission of the new base picture.
- Inform the particular location and upcoming promotions to honor the inauguration of the branch.
- Update for individuals who are interested in the brand and are near the new establishment. They may go right to the shop to investigate and try on clothes samples.
To attain great efficiency, you need to classify each consumer group because the announcement of the launch of a new branch will be ideal for people near the facility.
Email notice about new stock
Marketing campaigns that use eye-catching email templates increasingly focus on luring existing customers by sending them emails with fresh product inventories.
Before sending these emails, however, marketers should have the following in mind:
- Don’t clutter up emails with extraneous information irrelevant to inventory • Include high-quality photographs of your items
- Segment your email list. For example, your new summer fashion inventory won’twon’t be relevant to your male clientele.
Email to reactivate the customer
Send reactivation emails to clients who last bought a while ago. Businesses might offer discounts and other incentives to attract consumers.
These emails might also be sent to clients who have ceased reading emails or not visiting the fashion shop.
Design a marketing plan that tries to re-engage and reactivate dormant subscribers after a particular time.
Email voucher
Sending consumers an email with their invoice or purchase details with product information or discounts might promote new purchasing chances.
The possibility of selling to an existing consumer is always greater than to a new customer. Thus, businesses should pay attention to this approach.
Examples of elements that should appear in email vouchers:
- Referral code
- Cross-sell and up-sell
- Include connections to other company social media sites
- Create affiliate buttons for consumers to quickly share their purchase on social media
- Survey after purchase
- Feedback and review link.
See also: How to write an invoice email.
Emails for holidays/special occasions
Considering the potential of the Christmas season, fashion marketers don’t refrain from scrimping on any stones to make the most of this time.
Similarly, some of the top fashion email marketing efforts in E-Commerce concentrate on the following:
- Back to School
- Valentine’s Day
- Halloween
- Thanksgiving
And certain special days like birthdays and anniversaries.And certain special days like birthdays and anniversaries.
Above are the types of email marketing for the fashion industry that fashion brands require. Effective email marketing can help you reach more clients and greatly enhance revenues.
Best Practices for Fashion Email Marketing
Marketing methods to improve sales in the fashion sector
The key that helps fashion firms design effective email marketing campaigns is that they identify clear objectives and try to reach the specified targets. Those aims are:
Focus on customers
Fashion email marketing has to blend marketing activities to produce the greatest possible client experience.
Organizations can guarantee that their email marketing efforts are on track by placing the client at the center and implementing modern technologies like marketing automation and more in the buyer’sbuyer’s journey.
Community building
Email marketing makes it easier for firms to develop their consumer community.
To achieve this, you need to actively communicate with your consumers and encourage them to contribute photographs and views about your brand’s items.
Some marketers employ email marketing with social media to educate and inspire clients to promote their passion for the brand.
Satisfy customer needs
Once you can troubleshoot and solve a particular demand for a consumer, you may earn more than one purchase back.
Knowing what people want allows you to provide it to them right away. This action influences the next purchase and helps the company “nurture” long-term consumers.
Experimenting with a different approach
The fundamental purpose of a fashion e-commerce firm is to create a profit. However, some businesses dare to take a different approach — emphasizing the values they stand for.
They communicate the brand’sbrand’s message and motivate its subscribers.
Brand story
To simplify your business, you must first let your consumers recognize and understand your brand. Subtly communicate to your consumers your brand’s narrative and why you offer your goods.
Neil Patel, although not exactly a fashion business, is a master of email marketing. Their emails do a terrific job of presenting tales and guiding consumers to “tour” the business throughout the email.
Create distinctive promotional content.
Unique commercials will help the fashion industry convey its messages swiftly and efficiently to attract clients.
Since there are tons of fashion industries out there, it is totally important that you figure out a unique way to promote your brands to your targeted audience.
Implement email marketing tactics.
One of the effective methods for reaching customers and boosting revenue in the fashion industry is email marketing.
Here are some suggestions that may be good for you to apply in your sales development plan :
- This email can help you generate a good first impression with your consumers. On average, welcome emails have four times the open rate and five times greater click-through rates than other frequent promotional emails.
- You may provide information that entertains, engages, and makes sense to your clients instead of merely focusing on selling content (for example, advice on coordinating and updating fashion trends, etc.).
- You may utilize your online purchase history to send customized product suggestions to your client’sclient’s inboxes.
- Send an email alerting the consumer of the abandoned cart. Email should generate urgency to boost efficiency, highlighting the commodity’s scarcity.
- When creating a marketing plan for a fashion business, you should send emails, including discount coupons and promotions, to current clients to generate additional purchasing chances.
- This email is designed to persuade previous consumers to come back and connect with the company. Emails should include tempting offers or emotive language such as: “We miss you” or “Just for you”… to make clients feel special.
Encourage clients to rate.
Encouraging clients to evaluate your items on review sites, social networks, and websites is another technique to boost your brand reputation and improve the efficacy of your marketing campaign.
To encourage people to evaluate items and companies, you may utilize the following ways:
- Build a user-friendly, easy-to-use review platform that lets buyers assess items more quickly and easily.
- Give consumers a gift or discount on their next purchase when they evaluate a product.
- Use social media outlets to promote conversation and encourage consumers to publish reviews.
Conclusion
Now that we’ve learned how to use email effectively for marketing fashion brands. It’s important you note that there is no “golden rule” for every business, and a tiny trial won’t damage that brand.
If you want to develop a successful email marketing plan, it takes time to create connections with clients.
And if you’re successful, you may start reaping the rewards of a significant investment in email marketing.
READING RECOMMENDATION: How to build relationships with customers via email marketing.
