Email marketing vs Facebook Ads. These are the top two advertising channels businesses use to market their goods to boost income.
But which of the two is the best?
Email marketing has the possibility to compete with Facebook Ads. So let’s take a look at the statistics on Facebook marketing and email marketing.
From there, comparing and selecting the best channel will be easy. Email marketing vs Facebook Ads – Which advertising channel should I use?
See also: Social media marketing vs email marketing. Which is better?
Let’s start by reviewing the idea and execution of Email Marketing and Facebook Ads.
What Is Email Marketing?
Email marketing is a technique of email to deliver information about sales, goods, and enterprises to prospective consumers.
This tool is intended for a set of clients who have been targeted and have a deep and rigorous grasp of the company.
To launch and execute an email marketing campaign, a firm has to go through two steps:
- : Enterprises gather and pool the emails of prospective consumers. (Learn more)
- ESP is a service that lets you construct a professional email marketing campaign, amaze your consumers, and can give extensive data and statistics to assist you effortlessly. Regulate and optimize processes. (Learn more)
After the previous two processes, it’s a matter for marketers only to fine-tune their listings and message to reach and engage with consumers.
What Is Facebook Ads?
Facebook Ads (short for Facebook Advertising) is an advertising service of Facebook.
This is sponsored advertising to show promotions, offers or items to prospective consumers on Facebook and other social networks affiliated with Facebook.
Facebook Ads are introduced targeting people based on geography, age, demographics and personal information. You will determine the audience via manipulations in the ad settings.
Once you’ve produced your ad, you may establish a budget and bid per click or per thousand impressions. You will need to give the following information:
Then, Facebook advertising will utilize this information to discover prospective clients for your company and show them your advertising.
What Are The Benefits Of Facebook Advertising
Facebook is part of the most popular social networking services on the Internet. It is the third most visited Website on the Internet, behind Google. (Source)
Nearly 1.4 billion people use Facebook to connect with the people or things they care about, and more than 900 million people visit every day.
The primary advantage of Facebook advertising for businesses is the opportunity to target smartphone consumers.
Facebook is utilized mostly via smartphone devices throughout the globe every day. This implies that your ad target is not just PC users but also smartphone users.
Smartphones have become a part of our life today; people use smartphones and tablets to discover new things, communicate and purchase.
What Are The Limitations Of Marketing Your Business On Facebook
Here are the limitations of promoting and marketing your business brands on Facebook:
Now let’s take a deeper look at marketing with email.
What are the benefits of Marketing via Email?
Thousands of firms employ email marketing across the globe. Those who do not aware of this sort of advertising cannot comprehend why it is so popular with various corporations and industries.
Here are various reasons why email marketing has become a vital advertising strategy.
What Are The Limitations Of Marketing Your Business With Email
Learn more about the advantages and disadvantages of email marketing HERE.
Email Marketing Vs Facebook Ads
To get a clear and impartial assessment of the success of email marketing and Facebook advertisements for marketers, we will evaluate these two methods based on 4 parameters: Current users, reach proximity, CTR and buy rate.
1. Current amount users of Email and Facebook
Facebook has a total of 2.99 billion monthly active users globally. Making up over a third of the world’s population, it’s not something that’s easily skipped over.
But Email is no less competitive. Don’t forget that people who made Facebook profiles required an email address for a long time. So how many email users today?
According to a report from Statista: There are 4.3 billion email subscribers – A big amount globally.
So, to summarize:
The first figure in the number of users today: Email dominates more than Facebook.
2. Frequency of daily usage
With such a huge number of users, it is not unexpected that the real number of platform utilization is also extremely high.
In reality, Facebook just unveiled mechanisms to restrict user time. The purpose is to address the harmful impacts of being “addicted” to social networks.
With Facebook, there are 422 million status changes every day, 216 million messages received and 72 million links shared. A total of 710 million social sharing activities every day.
What about email? Seriously, 281 billion emails are sent every day.
Thus, in terms of daily use frequency, Email continues to dominate over Facebook.
3. Compare Reach
• Facebook Ads :
Facebook users account for the biggest proportion of any conventional social network.
According to the demographic profile of Facebook users (2021), the rate of Facebook usage is notably different between the sexes, with 46% of males using Facebook compared to 54% of women.
There is also a substantial discrepancy between the age groups:
With over 2.9 billion Facebook users and more than 700 million individuals visiting Facebook every day, there is a significant potential opportunity for businesses to market their brands.
With great accessibility and inexpensive advertising expenses, you can quickly reach the clients you want.
On the other hand, building a Facebook Page (fan page) or a Facebook Group makes it simpler for you (businesses) to manage your audience.
• Email Marketing:
Email Marketing is a commonly employed kind of company name marketing, service and product advertising.
Just like Facebook, the form of Email Marketing for businesses is incredibly high. Have a broad reach, like with millions of Email users every day.
Not only that, but Email is also the main brand advertising channel for enterprises. Email helps firms maintain stronger and longer-lasting ties with clients. As for Facebook, accessibility relies on Facebook’s display algorithm.
In this 3rd round, Facebook ads win in reach rate.
4. Click-Through-Rate CTR while utilizing Email Marketing and Facebook Ads
Which platform is better at getting consumers actually to click on your ads?
Email marketing and Facebook Ads
Round 4: EMAIL MARKETING WINS!!!
5. Email Marketing and Facebook Ads – Which actions result in more purchases?
Although, the fact that sales emails cause many annoyances for recipients. But you’d be surprised to find that email significantly impacts the likelihood of a purchase.
In fact, email generates more conversions than any other marketing channel. 66% of consumers said they made a purchase because of email marketing. Meanwhile, people who buy after seeing ads on Facebook account for only 20%.
Once again, email marketing wins.
Is Email Marketing Better Than Facebook Ads?
Is email marketing better than Facebook ads?, Yes.
With all the aforementioned points I discussed earlier, I’m sure you know better by now that email marketing is 40 times more successful than Facebook when it comes to client acquisition, owing to its variety and targeting power.
In conclusion, Facebook Ads are also a very excellent method to attract visitors to your Website. But, email marketing is superior for lead generation, client retention, and greater revenue.
The most successful strategy for marketers is to mix Facebook advertisements campaign with email marketing. That way, you can make use of the greatest characteristics of both systems.
Should You Combine Facebook Advertisements And Email Marketing?
Should you combine Facebook advertisements and email marketing? Yes, you should! The key to a successful marketing strategy is to grasp each channel’s function and create a balance.
If you have the funds, Facebook advertising is a wonderful beginning point for generating new visitors to your Website. Meanwhile, email is an excellent tool for boosting conversions, leads, sales, and retention.
Plus, Facebook is simply one aspect of a full marketing campaign that encompasses many various channels and methods. One of these involves email marketing.
If you combine these two channels, the results will be astounding in terms of ROI. You can create regular traffic to your content, enhance brand recognition, and keep revenues stable.
Therefore, the most successful technique is not the choice of Facebook or Email marketing. You should combine them to enhance your Reach and conversion rate.
See also: How to increase conversion by combining Facebook ads and email marketing.
Conclusion
Above is the knowledge between Email marketing and Facebook Ads that I wish to share with you.
You must note that the key to a successful marketing strategy is to grasp each channel’s function and create a balance.
Email undoubtedly has its strengths. And Facebook advertising also has its own benefits, being a great promoter of awareness, engagement and shareability.
After comparing two advertising strategies through Facebook and Email, we can conclude: which approach to employ fully relies on the company’s demands.
If your company is not confined to a certain audience or group, then you should promote it on Facebook since this sort of advertising may reach everyone. In contrast, email marketing is only done when you already have a list—interest book.
Hopefully, this understanding may help you with your marketing more successfully,
If you have the funds, Facebook advertising is a wonderful starting point to bring new visitors to your Website. Meanwhile, email is a terrific tool to generate conversions, prospects, sales and retention.
