Are you interested in looking for ways to boost your email conversion rates and promote engagement with your subscribers? One simple but powerful method is to use email trigger words. These words are appealing and compelling and may help you attract your audience’s attention and motivate them to take action.
As an email marketer, I know how tough it can be to build email campaigns that achieve high conversion rates. I spend endless hours designing the right subject lines, body text, and calls to action, aiming to attract the attention of my readers and persuade them to take action.
However what if I told you there is a simple and efficient approach to boost your email conversion rates? What if I told you that all it takes is a few well-placed trigger words to catch your audience’s attention and motivate them to take action?
This blog article will discuss some of the most powerful email trigger words and how to use them in your email marketing campaigns.
Please read our guide on how to write an email that stands out and gets reads.
What Are Trigger Words In Email Marketing
In email marketing, trigger words are words or phrases that are purposefully utilized to persuade the receiver to do the intended action.
These phrases are intended to evoke a particular feeling or persuade the reader to do something like opening an email, clicking on a link, or making a purchase. You may raise conversion rates, increase engagement, and increase traffic to your website by including trigger words in your email marketing campaigns.
Trigger words are not magic but an understandable and functional phenomenon. After all, trigger words or, as they are often known, magnet words, always catch the attention of readers and drive them to the intended action.
Trigger Words: What They Signify And Where They Are Used
Trigger words are psychological “hooks” that generate intense emotional reactions in humans. When it comes to email marketing, trigger words help to improve the following metrics:
- Open Rate (open Rate) – encourage the receiver to open the mail.
- CTR (click-through rate) – urge a person to perform a specific action after reading the letter: purchase a product, register for an event, subscribe to social networks.
There is no standard list of trigger words – it all depends on the company specialty, brand tone, and sort of goal action.
But here are examples of popular trigger words:
- Guarantee,
- Quantity is limited
- Only today,
- Book,
- Make it,
- Proven,
- Discount for first-time buyers
- Result,
- Safe,
- Trial access.
This word comes to work when you need to add fire to the marketing copy so that the reader does not pass by. They are employed on websites, mailing lists, social networks and even outdoor advertising, but with one main purpose – to persuade a person to complete a particular activity.
Email Trigger Words To Avoid
In email marketing, using some trigger words is dangerous to your email business. Such trigger words usually come under the scope of spam.
Email trigger words to avoid are money, sale, open, discount, risk-free, special offer, benefit, guarantee, urgent, subscription, and free.
Despite this, you may still employ trigger words in email marketing – they make the letter more emotive and inspire the customer to examine the offer.
Read our guide on how to prevent your email from going to spam.
Where To Use Trigger Words In Email
The essential thing is not to take trigger phrases that are deemed spam and to be careful to verify the mail for spam before sending. Usually, trigger words are used:
- In the subject line
- In email preheader
- In banners within the message
- Into calls to action and target action buttons
- In the body of the letter.
Email Trigger Words
Let’s separate the trigger words and phrases for grabbing attention into many categories and discuss how to utilize them in email marketing to convert leads.
1. Scarcity
Most commonly, trigger words for attracting clients are coupled with some form of constraint – in terms of cost, time, and quantity. This works because, on a psychological level, individuals are terrified of losing out on a rare commodity. No one wants to regret a great chance.
List of trigger words from the “Scarcity” group:
- The final day of sales
- Have time
- Quantity is limited
- X number of seats left
- Only today
- Limited edition
- Leftovers in stock
- X days till the conclusion of the promotion/sale
- Access ends after x hours
- Before increasing the price of x hours.
By employing words and phrases connected to scarcity, it is necessary to maintain the promises made. If they indicated that just two dresses of a given model were left in stock in the morning, there would be no need to launch further sales on the site in the evening.
2. Exclusivity
Another common type of attention trigger is connected to exclusivity. It is wonderful for a person to feel belonging to a chosen group and to realize that he is valued. This is why firms grab attention so frequently via the exclusivity trigger.
However, like the phrases linked, the exclusivity trigger is not for every firm.
List of trigger words from the “Exclusivity” group:
- Exclusive
- Access to advanced features
- Set x times a year
- Special conditions
- Vip
- Discount for initial buyers
- Not for everyone
- Only for
- Join the club
- Unique
- Gated community
- Especially for young mothers
- Bonuses for regular customers.
In order for trigger words from this category to operate, the product or certain aspects of it must be exclusive. Ideally, the customer feels that by acquiring a product or service, he will acquire something remarkable.
How does this happen when purchasing an iPhone or MacBook? True, Apple focuses its goods on the general customer. Still, at the same time, it generates a sensation of exclusivity – for example, it pays great attention to the packaging of smartphones and laptops.
3. Trust
No one wants to invest money in a product that will have to be thrown away after a few days. Hence, there are trust trigger words that reinforce it.
They demonstrate to prospective clients that the business is accountable for its work, and this is proven by something – which suggests that it can be trusted.
List of trigger words from the “Trust” group:
- Certified
- We will return the money if you don’t like it
- Guarantee
- Rating
- Trial Access
- Free service
- Currently, X consumers have used
- Recommends x users
- We will exchange goods
- Quality meets X standard
- Reviews
- 5 stars in X service
- We have been operating for 20 years
- Try before you purchase.
In order for these trigger words to grab attention and turn subscribers into leads, two guidelines must be followed. Explain explicitly how many years you have been working, how many people have tried the product, where to locate a link to the quality standard, and how many working or calendar days the trial period lasts. And, of course, it is crucial to keep your word – to truly trade commodities.
4. Benefit
When a consumer makes a purchasing choice, he wants to obtain some benefits from it. For example, a new phone will imply various things to different purchasers. Some, via this purchase, will realize a dream, some will raise their position, and others will gain additional functions as they desire.
List of trigger words from the “Benefits” group:
- Improved
- Save time/money
- Present
- New status
- We will do it for you
- Pleasure
- Give up pricey x
- Free
- Ease
- 3 for the price of 2
- Additional
- Purchase Benefits
- X will free up time
- Dream/wish
- X will solve the problem
- Less effort
- X will assist you.
Words from this group work if used in moderation. You should only incorporate such sentences into some letters. You may highlight advantages in mailings in various ways, sometimes more successfully. For example, connect customer feedback or embed a carousel of product photographs.
5. Call to action
Everything is straightforward here. Trigger words related to a call to action are frequently stated in the imperative mood – book, go, subscribe. This is an excellent technique to persuade someone to execute a particular activity.
Here is what these trigger words look like to lure customers:
- compare
- more
- book
- subscribe and receive
- pick up
- hurry up
- follow the link
- write to us
- find out
- to acquire X, do.
Normally. These phrases are used in call-to-action buttons, on banners, or after a promotional offer. They offer a logical conclusion to what is state and urge the reader to perform a particular action.
6. Other
It is complex to mix words from this category with any common topic. Some stimulate curiosity, others encourage thinking, and others entail reading.
Here is an example list of such words:
- With one click
- Result in x days
- Start of sales
- Maximum/minimum
- Draw
- Super
- Final
- New/new
- Secret
- Make no error
- Simple
- Opening soon
- In next letter
- You you
- For free
- Easily
- The price is lower
- Follow
- Effective
- Before and After
- Total
- Without delay
- The only one
- Already/not yet
Words from this category will provide the intended psychological impact if used in moderation. There is no typical frequency, like no more words per sentence. But in any case, rereading will assist. If the content smells of obsessive and low-quality advertising, limiting the quantity of trigger words is best.
How to Use Trigger Words in Emails
In general, it is important to use hook words and phrases in the subject in moderation and not rely solely on them. This applies to all marketing activities, including mailing lists.
To get the most out of trigger words in email marketing:
- Try not to use trigger words that refer to spam (Spam trigger words). Be sure to check your email for spam before sending it.
- Use trigger words in limited quantities. It is better to stop at one bright word if the message is short.
- Insert trigger words only where it is really appropriate. If you have told and proved that you have been working in the market for 10 years, you do not need to pour out the words “guaranteed” or “proven.” But if you natively talked about a new project, writing “learn more about X” would be logical before the call to action button.
- Don’t get hooked up on trigger words. Sure, this is a simple alternative to impact readers’ emotions, but to make the letters appear high-quality and the firm is conscientious, impress in other ways. Add cases, reviews, and testimonials to emails. Make your newsletters useful and dilute your selling material with the fun stuff – integrate it into emails, polls, games, post memes and work behind the scenes. No one loves to read persistent advertising, even with “magic” words.
- Create letters with trigger words accurately. Don’t forget about the logical organization of content, images, and call-to-action buttons in your email. Trigger words and phrases linked to them in meaning may be further identified. For example, bold the sentence before the call to action button.
Conclusion
In conclusion, using email trigger words is a successful strategy to increase email conversion rates. You can develop email subject lines and content that captivate your audience’s attention and motivate them to take action by using the power of words and phrases that connect with them.
Always test your emails to determine what performs best, and utilize trigger words consistent with your brand voice and message. You’ll become an expert at creating emails that increase conversions and assist you in reaching your marketing objectives with practice.
Hence, please learn about and experiment with various trigger words and use them wisely in your email marketing campaigns.
