I get asked this question frequently by my student, “Is a 70 email open rate good?”
The short answer to the question is Yes, a 70 email open rate is a perfect open rate, but it can vary depending on factors such as the size of your email list, the quality of your subject line, and the type of content in the email. It’s always a good idea to compare your open rates to industry benchmarks and to track them over time to see if they’re improving or decreasing.
I got into email marketing in 2013 and learned all the ins and outs of it along the way, but even with all of my knowledge, I usually have a 19 – 31% open rate. So, when I had a 70% email open rate. It raises the question: is 70% an acceptable open rate for an email campaign? And I needed to know if 70 email open dates is a good number.
We shall go more deeply into the subject in this blog article. And look at an excellent open rate, what factors can influence it, and how to improve it.
Learn more about the things marketers overthink about email marketing here.
Let’s find out more about email open rates.
ARE YOU READY? Fortunately, I am also prepared!
Why is email open rate important?
Measuring your open email rate if you send marketing emails is essential. Because email open rates measure the effectiveness of your email campaigns and provide a good measure of engagement over time.
It is an essential indicator for determining the performance of an email campaign since it shows the proportion of recipients who open the email.
A high email open rate suggests that the subject line and sender’s reputation successfully engaged recipients.
While a low email open rate may indicate that these areas need to be improved, understanding email open rate also assists marketers in identifying areas for improvement in email content and delivery, optimizing email marketing activities, and ultimately driving greater engagement and business benefits.
If the number of opens begins to fall, you should reconsider your sending frequency or content.
What is a good percentage of email opens?
A “good” opening rate is determined by a variety of factors, including the size of our contact list, the sector or business in which you operate, the frequency with which we communicate… and, lastly, the email client used by our receivers.
A respectable email marketing open rate is between 14.5 and 29.7%.
- Congratulations if you are over that level!
- Don’t worry if you’re down; we’ll offer you some solutions!
However, this is an inexact science, but we can provide some suggestions. A healthy email open rate for email marketing is between 15% and 25%.
On the other hand, an email marketing campaign will have a different open rate than a transactional communication.
This number rises to 75% or even 80% when it comes to transactional email. As a result, these various emails should be assessed independently.
What is a bad open rate?
A bad open rate is usually regarded to be lower than the industry average open rate.
According to research carried out by Hubspot: The average email open rate across all sectors is roughly 20-25% depending on which benchmark you look at.
However, the precise meaning of a bad open rate may vary based on a variety of criteria, such as the kind of industry, target demographic, and campaign objectives.
I meet a good marketer who has really bad open rates: between 1% and 5%.
They aren’t spammers but are stuck with the results of years of poor email marketing practices.
If the open rate for a certain campaign is much lower than the average for a firm or industry, it may be deemed a bad open rate.
For example, if the average open rate for a company’s email campaigns is 30%, and a particular campaign has an open rate of 15%.
It may be considered a bad open rate. It indicates a need for development in subject lines, sender reputation, or email content.
It’s also worth noting that a low open rate does not always imply that a campaign was a failure since other metrics like click-through rate and conversion rate may still be strong.
What is the average open rate?
The most precise response to the question “what is the average open rate?” is that it varies by industry. A campaign’s average open rate is a measure of how many email receivers open an email in comparison to the total number of emails sent throughout the campaign.
Hubspot reports. The average open rate across all sectors is 20.94%.
Although the average varies by sector (in government, NGOs, and education platforms, it rises 30.5%, 25.2%, and 23.4%, respectively, while in consumer packaged products, food and drinks, and the automobile and space industries, it falls from 14.5% to 12.6%),
So, if you truly want a baseline to evaluate against, look at the typical open rates for your sector.
Again, these are averages that vary by industry and area.
Here are some Kinsta.com data on open rates from various industries:
| Industry | MailChimp | HubSpot | Campaign Monitor | GetResponse |
| Agencies | 21.39% | N/A | 18.50% | 16.10% |
| Beauty | 16.65% | N/A | N/A | 25.09% |
| business services | 21.56% | 20% | 18.3% | N/A |
| media and entertainment | 22.15% | 21% | 20.80% | 28.72% |
| Retail | 18.39% | 23% | 12.60% | 22.38% |
| real estate | 19.17% | 26% | 19.70% | 25.48% |
What factors affect email open rates?
These various elements frequently impact why subscribers do not open your email. Is it mostly the time of sending or the length of the subject line?
The following factors impact your open rates:
- Subject line: The first thing readers see in an email is the subject line, which is crucial in deciding whether or not they will open it.
- Sender name and email address: Recipients are more willing to open an email from a trustworthy sender or one with a recognizable name or address.
- Personalization: Adding the recipient’s name or other essential information to the email could enhance its opening likelihood.
- Timing: The day and hour the email is sent could have an effect on open rates. Keep the recipient’s time zone and work schedule in mind when sending emails.
- Target audience: Understanding your target audience and their interests could help boost open rates by offering relevant and appealing information.
- Email Frequency: Sending too many emails, recipients may feel overwhelmed and begin ignoring or labeling your emails as spam. However, they may forget about you if you do not send enough.
- Email layout and design: An visually pleasing and well-designed email may tempt people to open it.
- Email content: The email’s content should be relevant and valuable to the recipient in order to keep them engaged and back for more.
Why a 70% email open rate may be considered good
Sure! A 70% open rate is more than the regular email open rate, normally between 20 and 30%.
However, open rates can vary dramatically depending on the industry and the sort of email. B2B (business-to-business) emails, for example, have lower open rates than B2C (business-to-consumer) emails.
Newsletters and promotional emails open faster than transactional messages like purchase confirmations and password resets.
It’s also vital to consider the size of your email list. A 70% open rate for a tiny email list is more amazing than a 70% open rate for a vast email list.
Furthermore, the quality of your subject line and the usefulness of your content to your subscribers may have a major effect on your open rates.
While 70% is normally considered an excellent open rate, it’s always a good idea to compare your open rates to your prior success as well as industry averages for your specific style of email and audience.
Is 50% a good open rate?
A 50% open rate for an email campaign can be considered average. It is higher than the overall average open rate, which is typically in the range of 20-30%.
In school, a grade of 50% signifies you failed. However, 50% is a perfect score in open rates—it puts you in the A++ bracket.
However, improving this rate through tactics such as segmenting your audience, optimizing subject lines, and testing different sending times is still possible.
It’s important to keep in mind that open rates can vary widely depending on many factors, including the industry, the size of the email list, and the type of email being sent. Ultimately, what’s considered a good open rate will depend on your individual goals and the performance of your past email campaigns.
Is 40% a good open rate?
Open rates of 40% are regarded as very good, while above 40% are considered excellent.
An email campaign’s 40% open rate might be regarded as above average, while it is not always deemed “excellent.”
Many factors influence open rates, including the industry, the size of the email list, and the sort of email being sent.
Although a 40% open rate is better than the general average open rate of 20-30%, there is still space for improvement.
Consider segmenting your audience, refining subject lines, and trying alternative sending times to enhance your open rate.
It is critical to monitor the efficacy of your email campaigns on a regular basis and to seek to increase your open rates.
Is 30% a good open rate?
According to ConstantContact. An open rate of 30% is considered good, and most individuals’ average email campaign is 10-15 %.
An email campaign with a 30% open rate is considered typical. The average open rate for email campaigns is normally between 20 and 30%. Thus a 30% open rate is within this range.
Though this rate is not generally deemed “excellent,” it’s not really awful either.
Remember that open rates may vary greatly based on a variety of variables, such as the industry, the size of the email list, and the kind of email being sent.
What is a strong email open rate?
A strong email open rate is any email with an open rate greater than 20%.
An open rate of more than 20% suggests that at least 20 individuals open and interact with the content in every 100 emails sent.
However, it is vital to remember that open rates might vary substantially depending on the sector and kind of email sent.
Can you trust open rates?
The question “Can you trust open rates” is quite hard to answer.
Although open rates may give useful information about your email marketing engagement, there should be other measures you use.
While open rates might provide a basic indication of how many people are engaged with your emails, they only provide part of the picture.
There are many restrictions on open rates:
- Email tool: Different email tools show photos differently, which might impact open rates. Some email clients do not support photos, which may have an effect on open rates.
- Spam filters: Emails may be classified as spam, which reduces open rates.
- False positives: Some email tools may log an open even though the receiver did not open the email.
- User behavior: Some receivers may designate emails as “read” without really reading them, while others may open an email but not interact with its content.
As a result, although open rates might give useful information about the efficacy of your email marketing, they should not be the sole indicator used to assess their success.
Other data like click-through rates, conversion rates, and user engagement may give a more comprehensive view of your email marketing’s efficacy.
How to improve email open rates
Email marketing is always the most effective way to sell your goods and establish consumer loyalty. You must first guarantee that people read your emails regularly to reach this aim.
In addition, the success of each strategy is not determined solely by this indicator since the opening rate may be relatively low (10%) and, however, the response rate, that is, the percentage that reflects the number of clicks that were generated within the email (about calls to action), is very high (80%).
1. Database
It’s crucial to update your database often to guarantee your emails reach the proper individuals.
Make sure that the folks on your subscriber list have freely enrolled. It is worthless to have thousands of contacts who never check your emails.
Likewise, we propose that you evaluate the email addresses and delete those who have not engaged with your emails for a long time. Some of the individuals who subscribed to your site may have changed their email addresses.
2. Pick the right time.
The right time to send an email depends on your target audience and their schedule. Mondays are often bad days for emailing since inboxes are clogged. Fridays should be used to unwind and prepare for the weekend. Tuesday had 20% greater open rates than the norm, while weekdays between 10 a.m. and 12 p.m. have high open rates. A/B testing and sending emails at various times to establish your audience’s favorite email-receiving time can help you locate the optimal sending time for them.
For more details on picking the right time to send emails, take a look at our article and when to send an email.
3. Segmentation
Email list segmentation may increase open rates. Divide your subscribers into categories such as gender, age, hobbies, geography, employment position, promotional interest, kind of downloads, and pages seen on your site. This allows you to send tailored emails with content that is relevant to them. Resulting in greater open rates and fewer unsubscribed.
3. Pick the right time.
The right time to send an email depends on your target audience and their schedule. Mondays are often bad days for emailing since inboxes are clogged. Fridays should be used to unwind and prepare for the weekend. Tuesday had 20% greater open rates than the norm. While weekdays between 10 a.m. and 12 p.m. have high open rates. A/B testing and sending emails at various times to establish your audience’s favorite email-receiving time can help you locate the optimal sending time for them.
For more details on picking the right time to send emails. Take a look at our article and when to send an email.
4. The subject line
Your subject line is crucial in getting your emails opened. Keep it short and sweet to persuade the reader to click. On desktop, 60 characters are typically shown and much less on mobile. Spam trigger phrases like “buy” and “offer” should be avoided. Exclamation marks and full capital letters might set off spam filters. A professional appearance requires proper spelling and grammar. Answer the following questions to build a captivating subject line: what do you want to communicate, what advantages does it provide, and what tone do you want to convey? The preheader, which appears in the email preview, is also crucial. Make it brief and relevant to the topic line.
5. The sender
When it comes to having emails opened. The sender’s name is just as crucial as the subject line. Personalize the sender as much as possible to boost trust and open rates instead of simply the email address, including your first and last name. There are three options: company name, person’s name, or both. To prevent truncation and possibly spam marking, ensure the sender’s name and subject line fit inside the email settings.
6. Perform A/B Testing
One technique to achieve a high open rate for your emails is by performing A/B tests and evaluating the results.
These tests allow you to assess the interest in multiple versions of the same email to identify which versions create a greater open rate over time.
If the software you send emails gives the option of A/B testing, you should utilize it to evaluate which subject line, sender, and timing your consumers to respond best to.
For additional specifics on how to carry out an A/B test, I propose that you have a look at our blog post
7. Measure the open rate of your campaign
Measure and continue measuring: this is the final step to enhance the opening rate of your email marketing efforts. This helps to know by what percentage your open rate has grown and verify that your topic, sender, sending schedule and other parts are operating.
Measuring the open rate of your campaigns also helps you evaluate the aspects that are worth utilizing in your plans.
Conclusion
Now that you are well aware of how a 70% email open rate is a good open rate.
A decent email open rate is 70%, which is much higher than the usual open rate of 20-30%. A high open rate suggests that receivers are engaged with the content and interested in what is being delivered.
However, open rates may vary based on a number of variables, including the industry, the size of the email list, and the kind of email sent.
Consider segmenting your audience, refining subject lines, and trying alternative sending times to enhance your open rate. Finally, what constitutes a decent open rate will be determined by your objectives as well as the effectiveness of previous email campaigns.
While open rates may give useful information about the efficacy of your email marketing, they should not be the only statistic used to assess their success since they have limits and can be impacted by a number of variables.
