In this MailChimp Newsletter tutorial, I will concentrate on the benefits of email marketing using MailChimp.
MailChimp is the world’s most extensively used newsletter system. With 12 million clients worldwide, they have vast expertise in making it simple to send a newsletter and ensuring that your message is delivered.
MailChimp was formed in 2000 in Atlanta, USA, and employs approximately 550 workers. They sell for approx. $400 million and is privately held and has never had a deficit.
What is Mailchimp?
Mailchimp is a cloud-based newsletter management service. With Mailchimp, newsletters can be written, delivered, maintained, and modifications may be made.
The Atlanta-based business is one of the most successful of its type and operates according to the “Software as a Service” premise. This implies that customers do not install Mailchimp on their computer or server but utilize the service through a web interface on an external server.
Mailchimp in detail
Although Mailchimp is highly contemporary and simple in terms of usage, the service has a significant number of capabilities. For example, newsletters may initially be generated on the basis of templates. Some templates are provided, but you may also import your templates. Dynamic material may be inserted, and each mail can be verified for display compatibility.
A/B testing may also be implemented in Mailchimp. Of course, contacts may be imported through multiple list formats, for example, via Excel or Salesforce, and filtered. With Mailchimp, customers may also establish subscription and unsubscription options for a newsletter utilizing the double opt-in technique. Internationally engaged firms have the option of arranging the newsletter sending according to the time zones.
Mailchimp’s price
Mailchimp provides multiple pricing models with which the service may be expanded according to the scope of the newsletter broadcast. The free membership permits the sending of 12,000 emails to up to 2000 recipients each month.
The number of newsletters can be increased indefinitely for ten dollars a month, but only 500 recipients are available. The service may be increased as the number of recipients rises; sending up to 2000 recipients now costs 25 dollars a month.
The amount may be further expanded for major corporations; presently, the largest package comprises about 1.3 million emails and 110,000 recipients. For organizations who infrequently send newsletters but have a big group of subscribers (up to 25 million), there is a second pricing scale, with invoicing then being based on a prepaid approach.
The usefulness of Mailchimp for internet marketing
Sending newsletters is one of the traditional methods of web marketing. Mailchimp is one of the most popular providers for implementing newsletter management since it offers significant features and a reasonable, scalable cost strategy. The only downer is that users must be able to speak English.
Why Mailchimp?
Mailchimp is the appropriate solution for sending newsletters to many firms but not to others. The advantages and disadvantages of the newsletter service are explained:
The advantages lie in the program’s functionality and incredibly simple usage. Mailchimp provides even huge enterprises with the complete flexibility of general newsletter management.
The only disadvantage: the service is web-based. Anyone who does not wish to outsource their newsletter delivery to an external service provider and process it through a third-party server must use another supplier.
Why should you pick MailChimp? Here are nine compelling reasons:
1. MailChimp is a free newsletter program.
MailChimp is FREE to use as long as you have fewer than 2,000 contacts you send newsletters to and can limit yourself to less than 12,000 emails each month.
If you have, for example, 1999 people on your contact list, you may thus send a maximum of 6 newsletters over a month to your whole list.
Not many newsletter systems provide that – which is why MailChimp is also the favourite newsletter system for many.
It’s free, and if you reach above 2000 contacts, it’s still inexpensive to send emails, so you may send as many emails as you like to your contact list.
Read more on: What You Need to Know to Create a Perfect Newsletter; With 32 Practical Ideas
2. MailChimp newsletter template.
MailChimp provides a vast selection of templates you may pick from when building your newsletter.
It makes it simple to get started; you just have to put your logo, your own content, graphics and links, and you are ready to send your own newsletter.
MailChimp is a newsletter tool that gives several possibilities for generating the proper design.
3. MailChimp newsletter layout
If you would prefer to create your template yourself, that is also incredibly simple. Here you may drag & drop things into your MailChimp newsletter designs yourself.
Ex. a video block, text block, picture block, or a block with sharing option on your social network. Email marketing becomes easier with MailChimp’s various possibilities.
4. MailChimp for newsletter and Facebook advertising
You can build Facebook advertising using the newsletter application MailChimp. Making it simple to produce Facebook advertisements that can be presented to your contacts on your newsletter contact list. For example, you may create a Facebook ad that is seen by your friends where you write “plenty of fresh offers in your email inbox.”
It also makes it easy to establish a “look-a-like audience” on Facebook based on the contacts you have in your newsletter.
No manual export from MailChimp and manual loading into Facebook. Now everything is automated.
With this capability, you may run advertising on Facebook and Instagram and utilize Google Remarketing ads.
5. Newsletter system with numerous choices
MailChimp provides many applications for iPhone and Android that might make your email marketing more productive.
MailChimp subscribes to a newsletter registration.
Make it feasible to sign up for your newsletter on your iPad. People join up using the app. Use it at your business, at a trade show, while delivering lectures, and more.
It does not need to be online since it will synchronize when there is an internet connection again.
You may get the iPad version here: https://apps.apple.com/us/app/mailchimp-subscribe …
MailChimp newsletter software on your phone
Here you can examine all your campaigns and statistics, re-send an email to individuals who have not opened it, and much more. Good to have at hand when you need to keep an eye on how your campaigns are performing.
You may get the iPhone version here: https://itunes.apple.com/us/app/mailchimp/ …
MailChimp import (Mac)
Allows you to download contacts from Apple’s address book.
Please remember that you may NOT send them an email unless you have their permission.
You may find it here: https://apps.apple.com/us/app/mailchimp-import/ …
READ MORE: Email Marketing Laws
6. Newsletter split test
The MailChimp newsletter system enables A/B split testing.
Here you may test the topic line, from the name, sending time, and more. Stop puzzling about the optimum time to send it or if one subject line is better than the other.
Let MailChimp test it and achieve the best results with your email marketing.
7. MailChimp newsletter WordPress integration
In this MailChimp email guide, we do not avoid integrations.
MailChimp connects with practically every other sort of software you use (or will use) (or will use). MailChimp’s integrations are simply incredibly fantastic. MailChimp is everywhere.
So regardless of what other sort of software you use, you can get that program to speak to MailChimp. For example, integration for e-commerce systems such as WooCommerce, Shopify, Magento, DanDomain, and almost all others. There are additional connectors for Google goods, Facebook, a sea of CRM applications, and even banking systems.
There are numerous solid reasons to utilize the MailChimp newsletter service,
8. Email marketing automation
MailChimp delivers (as one of the few) automated newsletter flows on their Free solution.
This implies that if you have fewer than 2000 receivers. You may utilize Marketing Automation for free by setting up completely automated newsletters that are emailed to anyone on your Contact List.
With MailChimp’s Automation, you can, among other things, send a welcome sequence to new subscribers, or you may send an automated birthday email to the registered recipient on her birthday.
You locate the feature under Campaigns and choose “Automated”.
9. Setting up newsletters and landing pages
The final argument for picking the MailChimp email program I have covered in my MailChimp newsletter guide is the opportunity to develop landing pages straight in MailChimp.
In MailChimp, you can construct landing pages (also known as campaign pages) (also known as campaign pages). You may develop such a landing page if you have a certain product you would want to lead people to.
Use it, for example, if you want to promote and sell a product or service.
You can also create registration pages so that you get more subscribers to your newsletter.
Conclusion
In this MailChimp newsletter tutorial, I have focused on 9 reasons to utilize MailChimp as a newsletter program.
There are really many more solid reasons😉
The MailChimp newsletter service is excellent regardless of your industry, and you can go quite far with its free edition. You only pay when you have above 2000 recipients. Or if you want to send a newsletter without their logo.
Want Success with MailChimp? It’s not tough at all. See here how.
Are there really no bad things about MailChimp?
Yes.
Should I add 2? It is that there is just American help, and they favor their paying clients. Therefore, you must learn the functionalities yourself or attend a MailChimp course.
And then it may become an expensive option if you have a lot of newsletter receivers (MailChimp is excellent if you have smaller contact lists. If you have huge lists of over 50,000 subscribers, they are pricey) (MailChimp is best if you have smaller contact lists, if you have large lists of over 50,000 subscribers, they are expensive).
However, the great majority utilize MailChimp. And there are many valid reasons for it.
Visit Mailchimp here: MailChimp.com.
