You already know that their different types of newsletters in email marketing and that it’s a good idea to send emails more frequently than once a month. But how do you come up with fresh ideas, and what else to send in your mail?
I have put together 21 ideas to help you generate even better newsletters. Although you won’t utilize every one of these suggestions, your email marketing will be more successful by diversifying the sorts of emails you send.
You may also be interested in knowing “When is the right time to send your newsletter.”
The list of kinds is undoubtedly one of many feasible and final ones. We will continue to work on it and see what happens.
How did this list come about?
I have a second email box where I get all communications from nice but sometimes weird companies.
(I frequently genuinely shake my head at what humans can create.) If you don’t have such a box, then build one.
And before you become fed up and build your source of inspiration, save this post and return to it anytime you need a kickstart.
1. Link to the article
Do you blog regularly? A link to a new story might be an excellent email topic.
Whenever you publish a new article on your blog, let the contacts in your database know about it.
You will create trust with your consumers and interested parties who have yet to choose to acquire your goods or services wholly.
2. Link to the video
Video is an excellent alternative to text email. People enjoy watching videos, so make use of that.
You can convey the qualities of a product or service better in a video than if you express them in words.
So make use of videos and develop a movie describing the qualities of your items. Show their practical usage.
The video should be brief, preferably 2-3 minutes, or they will switch it off before the finish.
You have numerous possibilities while preparing your video. You could stand in front of the camera and say what you want.
You may also record your simple desktop with your feedback. For video production, be inspired by the article How to build a successful video.
3. Invitation to the webinar
Have you tried planning your webinar yet? Have you been a guest of a webinar, or do you wish to inform your consumers about an intriguing webinar from the industry? Be sure to notify your customers via email.
Send an email with an invitation to the webinar and provide a link to the registration or the website where it will take place.
Provide a link if it is feasible to include questions when the invitation is delivered.
In the email, remember to give some information about the webinar’s subject and tempt viewers to fascinating speakers.
In the case of a webinar, it is advisable to call attention to its commencement frequently, depending on how you describe its event in preparation.
An hour before the start, send an email indicating where registered participants may view the webinar.
4. Invitation to live meeting
You don’t always have to connect with your consumers simply through email.
You may also meet your consumers in person. Of course, it depends on what you do. The e-shop owner probably will only invite some of his customers for a drink.
Under live meetings, you might conceive conferences, congresses, seminars, or workshops for which clients can buy tickets. You may even plan a special meeting or supper at a networking event for chosen VIP customers.
5. Regular newsletter
The instant you write a regular newsletter, you have one item of the communication strategy quickly filled.
In addition, these emails will go out frequently, and your receivers will become accustomed to them and anticipate them.
Choose a frequency of separate releases for which you may develop relevant material. It certainly pays to concentrate on quality rather than quantity.
Otherwise, you will discourage and anger the receiver rather than the reader, establishing faith in your brand.
The content of newsletters varies per company. E-shops utilize the newsletter to showcase their promotional deals. Companies that supply services, in turn, inform about news and happenings in their industry.
6. Sending e-books, brochures
Have you produced an engaging brochure or e-book about your field?
You may email it to all contacts from your database. Place it on your website and start developing your contact database.
To deliver the brochure, I propose utilizing automated machines that transmit it automatically after entering the email address of the interested person.
You may send the e-book directly as an attachment, but I recommend against doing.
You lose critical information about who downloaded the e-book and who didn’t, and you also need to work on the email size. A much better alternative is to provide a link to the e-book.
7. A sequence of tips
An intriguing tool for engaging with clients and other contacts from your database is a series of tips.
You will prepare various advice from your industry, which you will frequently deliver to your recipients.
For example, the business Business Succes s.r.o. Sends its contacts a recommendation for an excellent start to the new working week every Monday morning.
If your marketing tool permits it, employ the autoresponder feature, and this email machine will then deliver these instructions.
8. News information
News information might be a highly acceptable subject of emails. And not just news straight from your firm.
Also, keep an eye on what’s new in your sector and areas that may affect your clients. Follow recent trends and market changes in the near future for your consumers.
Recipients will then receive an image of you being in sync with current events and finding inspiration for producing and improving goods or services.
9. Update
If you have physical shops and are launching a new one, you should bring attention to this in the newsletter.
So that your consumers can track your progress and receive the sense that you are a firm in ongoing growth.
And maybe the business is near to them so they can glance down. Invite them with a discount code to the shop.
And make sure you send an SMS to the consumer when the shop opens. Remember that open-rate SMS messages are substantially greater than traditional newsletters.
10. New goods or improvements
Has a consumer bought a particular product, and is there a new version of the product on the market?
So remember to provide information and generate a prospective new sale.
Use it as part of Marketing Automation, where an email is automatically sent to a consumer if they have bought a particular product and information connected to that product comes.
For example. Information regarding product maintenance, a new variant, or some supplementary items for the previously acquired product.
11. Quotations
You can freshen your email conversation by providing quotations. A little (not much) inspiration and motivation will be okay.
It doesn’t have to be regular, but if you come across a quotation anywhere that intrigues you, compose an email with its language.
You may also offer your opinion on the issue, allowing the reader to get to know you better.
12. Jokes
You may also add jokes to your regular emails to lighten things up. You may send your consumers a joke daily or once in a while.
But watch out! Probably not a good idea for a lawyer to publish jokes about attorneys. Although…
13. Special offer, a new leaflet
We recognize this sort of stuff primarily from e-shops (and mailboxes).
It is often typically the sole sort of material that is transmitted. The effects on sales are apparent instantly, but the receivers are no longer so excited.
By the way, you may arrange a promotional offer, even if you “only” supply services to your consumers.
14. Discount
Everyone likes bargains. (Except for you and me, of course.) It always grabs notice when you already provide a discount or even give something away for free.
So arrange a sales incentive for your VIP clients and event attendees, or take advantage of a favorable moment (there’s always a holiday). Send your email recipients a discount voucher or discount code.
The drawback with discounts is that there are many of them around us, and they are addicted. Once customers grow accustomed to purchasing at a discount, it will be easy with it. So everything is in moderation.
15. Gift
You may provide your consumers something free as a reward for their loyalty. The gift might take numerous forms.
Free delivery for purchases for this weekend is often employed in e-shops. If you are offering an instructional course, you may give participants free admission to a closed group of participants on Facebook.
16. Answers to the most frequent inquiries
If you manage a customer center, have a customer line, or are just interested in your customers’ questions, you again have an idea for the content of the email.
Prepare responses to the most commonly requested questions and send them out into the world.
It has two benefits.
The first is that consumers will call less with queries and more with purchases.
The second benefit is that you have themes for multiple newsletters in advance.
And there are never enough of them. Feel free to use a video as an alternative to textual responses or directly plan a webinar where you will address these topics.
17. Ask consumers what they care about
Do you want to discover what your consumers are interested in and why they don’t buy?
Keep things simple. Ask them. Prepare an email and encourage them to submit their questions.
To write what is not apparent to them, what they b want to grow closer to. Who else but the consumer can tell you what he would like to purchase?
You can easily mix this material with the previous type – replies to questions posed.
18. Case studies
You may also use emails to convey your findings. Describe the issue the client encountered, the solution, and the outcomes the customer obtained from utilizing your solution.
Or illustrate in an actual situation how it is possible to aid someone. In this approach, the reader may have a better concept of your work, and it may be one of the final impulses that will drive him to comply.
19. Reviews and references
The fact that you would state on your website that your items are the greatest and most beautiful is one thing. But only some have to believe it straight immediately.
Most buyers would rather depend on the advice or experiences of people who have previously tried the provided goods or services.
So feel free to ask your consumers for a few lines. Add the person’s name and as much information as possible to each reference.
Feel free to pin a picture and a link to your Facebook page. With this data, references are more reliable.
20. Education
Education is always vital. Even if someone has been performing their profession for many years, there is still opportunity for growth.
The market and technology are continually growing, and new trends and items appear.
If you also consistently educate yourself, hats off to you. (This is probably the reason why you are reading this text.)
And why not share it with others? You come upon an intriguing book, paper, or fascinating article. (This?) Could you share it with others? Prepare a separate newsletter or put it at the conclusion of the message as a little tip.
And if you include a request for the reader to offer their recommendation for a book, film, or article, you will undoubtedly stand out from the multitude.
21. Greetings for holidays, birthdays, and anniversaries
When you store your client data in CRM and know your customers’ birthdays, make sure to send them a congratulations message on this special day for them.
This sort of information is perhaps not precisely suited as motivation for sending a mass email, but you may utilize it the opposite way around…
Now there is a place for you
21 ideas are not the ultimate number. There are no limitations to creativity. Also, only some sent emails can be put into a box.
If that sounds not enough, proceed to the 7 Types of Email Marketing Messages You Must Use.
Anyway, I’m pleased to learn something new from others. The decision is now in your hands, and I’m looking forward to what types of newsletter in email marketing you come up with next. Whether you transmit it yourself or it chirped in you.
Tell us in our Facebook group!
