Sending out an email at the wrong time could lead to your email being lost in the sea of other emails in your recipient’s inbox. So, what are the best times for open email rates?
The simple answer is it depends. The best time to open email rates mostly relies on your audience and their interests.
Understanding your audience and customizing your email marketing plan is crucial.
But, there are certain general patterns and best practices that might influence your email-sending schedule.
Please read our guide on the best time to send an email.
So, now let me explain to you the most common pattern and trends of the best open rate times.
What Are The Best Open Rate Times?
There are different open rate times, but these are the ones I can guarantee you are the best because they are based on my personal experience and as well generally known by email marketers.
1. Morning emails
Research reveals that the best time email is open is in the morning.
Research has found that the greatest open rates are between 9 am and 11 am. This is because individuals are inclined to check their emails as soon as they come to work or settle into their day before they get too wrapped up in their daily chores.
In my personal experience, I’ve found that sending emails to customers and coworkers first thing in the morning has been the most beneficial. I have witnessed greater open rates and quicker response times than when I send an email in the afternoon or late.
2. Midday emails
I found out with research that Sending an email in the middle of the day works perfectly well for B2B (business-to-business) communications.
Individuals frequently take a break from their job and check their emails during their lunch breaks. This makes lunchtime, 10 am and 6 pm, an ideal time to send an email that demands a response or action.
I remember working with a B2B customer that provided a lunch delivery service to workplaces. We observed that sending out our weekly menus around 12 pm led to greater open rates and, therefore, a higher rate of orders.
3. Evening emails
Although sending emails in the evening may not be the best time for open rates, it hasn’t really worked perfectly for me. However, it may be successful for engagement.
Sending out an email in the evening, especially after work hours, may lead to better click-through rates, as consumers have more free time to read through the email and connect with your content.
4. Weekend emails
Sending emails on weekends might be a hit. Some individuals prefer to check their emails on weekends. At the same time, others strive to disengage from work-related communications completely.
Yet, for other businesses, such as e-commerce, weekends might be a good time to send out promotional emails since individuals have more free time to purchase and explore online.
I previously worked with an e-commerce client who discovered that sending promotional emails over the weekend resulted in greater conversion rates.
I noticed that individuals tend to have more time to explore and purchase on weekends, and a well-timed email with a good offer may lead to a sale.
In short, the best time for email open rate relies on your audience and their preferences.
But, by following the basic best practices stated above and completing your own testing, you may identify the most successful email-sending schedule for your brand
After learning about the best open rate time, let’s check the common mistakes marketers make that affect their open rate so that you can do well to avoid them.
Please read our guide on how to let customers open your email.
What Are Some Common Open Rate Mistakes And How To Prevent Them?
Sending out emails that aren’t properly optimized might lead to low open rates and, ultimately, a loss of effort.
Here are the frequent open rate problems organizations make and how to prevent them.
Mistake #1: Weak subject lines
Your subject line is one of the most crucial variables determining your email open rate.
If your subject line doesn’t capture your recipient’s attention, they’re less likely to open your email.
Avoid subject lines that are overly generic or too sales-focused, and instead, choose subject lines that are engaging, customized, and relevant to your audience.
In my experience, I’ve observed a considerable variance in open rates depending on the subject line. When I worked with a client in the financial business, we observed a big boost in open rates when we transitioned to more tailored subject lines that talked directly to our audience’s pain issues.
Mistake #2: Poorly timed emails
The timing of your emails is essential to your open rate. You don’t want to send an email while your target audience is busy.
It may be lost in the mix of other emails in their inbox. Instead, select a time that is most likely to be convenient for your audience.
Mistake #3: Forgetting to segregate your email list
Segmenting your email list implies splitting your subscribers into particular groups based on demographics, interests, activity, or other variables.
Failure to segment your email list might lead to delivering irrelevant communications to your subscribers, which can lead to a greater unsubscribe rate.
Segmenting your email list may lead to big gains in your open rate. According to research by Neil Patel, segmented email marketing you have had an available rate of 14.37% greater than non-segmented campaigns.
Mistake #4: Too many emails
Sending too many emails to your subscribers may lead to email tiredness. When your subscribers grow overwhelmed with the volume of emails they get from you, finally stop opening them completely.
It’s crucial to find a balance between keeping your brand front of mind and not overloading your readers with too many emails.
Please read our guide on why your email open rate is declining.
In my experience, I’ve observed a huge improvement in open rates when I’ve decreased the number of emails sent to subscribers.
By sending out fewer but more focused and relevant emails, we’ve noticed a greater engagement rate and reduced unsubscribe rates.
In short, email marketing may be a very successful strategy for contacting and interacting with your target audience. Avoid the most commonly mentioned above and concentrate on providing relevant and interesting content. You can enhance your email open rates and optimize the efficacy of your email marketing campaigns
What Day Of The Week Has The Highest Email Open Rate?
As someone with experience in email marketing, I can relate to the necessity of picking the proper day of the week to send out your emails.
Sending out emails at the incorrect time might result in low open rates. These are the best day of the week to send emails and maximize your email marketing approach.
According to several research, Tuesday, Wednesday, and Thursday are the best days to send out your emails.
These days have regularly shown greater email open rates than the other days of the week. The reason behind this is that individuals are often more focused on work during the middle of the week, making them more inclined to interact with business-related communications.
But, it’s essential to bear in mind that the optimal day to send emails may differ based on your individual demographic and sector.
For example, if you are in the retail business, you may discover that sending emails on weekends when people have more time to spend may result in greater open rates.
Similarly, if your target audience is mostly stay-at-home parents, you may find that weekends or nights when the kids are in bed are the greatest times to send your emails.
So, how can you identify the best day of the week to send your emails? The solution lies in studying and testing your email data.
By measuring your emails’ open and click-through rates, you can know when your subscribers are most active and engaged. This data can assist you in pinpointing the days and times when you should be sending out your emails for optimum effect.
In addition to evaluating your email statistics, you can experiment with various send timings to find what works best for your audience.
Try sending out your emails at various times throughout the day and week and monitor the results. This strategy might help you locate the sweet spot that optimizes your email open rates.
Conclusion
Now that we’ve discussed the best time for email open rate.
It is important you note that knowing the best open rate timings for your email marketing campaigns is important to ensure that your content is read and interacted with by your intended audience.
Although there are basic best practices to follow, such as sending emails throughout the week and avoiding sending emails too early in the morning or late at night.
Experimenting and evaluating what works best for your audience is crucial. You can enhance your email marketing approach and increase open rates by reviewing your email statistics and adjusting your send timings.
Remember that effective email marketing is about sending relevant and quality material to your subscribers, and timing is everything.
