What is an Email Funnel? What You Need To Know

Wait, have you ever heard of what an email funnel is? You’ve heard of email marketing if you’re running an online business.

Email marketing continues to grow as a money-making channel for businesses. Businesses can invite customers to return with email campaigns. It helps organizations maintain contact, connect information, and remind users about upcoming events and offers.

To do the above well, the first feature to mention is the Email Funnel. What is an email funnel? How did this extension help improve the conversion rate of the sales units?

An email funnel is a marketing strategy that uses email to guide leads through the customer journey, from awareness to purchase.

This article will focus on clarifying what an email funnel is, how it works, and why it’s an essential tool for any online business.

Table of Contents

What Is An Email Funnel?

An email funnel is a series of automated emails sent to a subscriber list with the goal of guiding recipients to do a certain action, such making a purchase or signing up for a service. Such as completing a transaction or registering for a service.

The emails are designed to move the subscriber through the different stages of the customer journey, from awareness to consideration to conversion.

The early searchers may merely be interested in information and knowledge rather than having the desire to acquire items of the firm. Several units want to make use of this abundance of data so that they will keep communication. The objective is gradually to get the audience interested in the goods, becoming Consumers.

Email Funnel Example

You are selling email marketing software. Many individuals look for bulk emailing tools on Google. At this stage, there will be:

As so, at each step, a specific proportion escapes the funnel. This is exactly how the email funnel works.

Although some people may unsubscribe from emails. But there will be a potential percentage of converting to customers when you continue to communicate through email channels to them.

Why You Need An Email Marketing Funnel?

Recipient are no longer deceived by conventional marketing approaches and dislodged by sales promotion efforts. An email marketing funnel is unusual because it enables marketers to distribute messages at the right moment to tailor each email to each subscriber. Customization alone may raise your open rates by up to 26%. (Source)

Email marketing funnels portray your prospect as an individual – not an anonymous name on your list – so you can determine where they are in the person’s journey. Purchase and communicate successfully. Although there are numerous advantages to building an email marketing funnel, consider the following points:

Benefits Of Building An Email Funnel

After understanding what an email funnel is, the importance. You must have grasped the significant benefits of creating a network email funnel.

1- Build customer data

This is arguably the most important benefit. Any business unit needs a quality customer list. Email funnels help you attract and reach an interested audience. Thereby increasing the purchase conversion rate and turning them into customers. Even loyal customers to the business.

You can collect customer data in many ways: Create a registration form to receive information on the website
Ask customers to leave information when reading the article
Organize promotions, direct exchange…etc

2- Increase revenue

The ultimate goal of sales units is to make profits and increase sales. The use of an email funnel is the process of businesses reaching and persuading customers from the moment they have product awareness to the time they close the purchase.

To do this well, businesses need to perform the first stage effectively. It is about attracting as many customers as possible. Then, try to capture and understand customer psychology. Because of that, it helps you come up with a suitable approach plan for each target group. To gradually make them make purchasing decisions.

Email Funnel Marketing Process

The generally used email funnel method follows the AIDA model, which consists of 4 steps. Each stage comprises a prospect’s steps to becoming a returning customer.

Awareness stage

Start with awareness. The searcher encounters a problem with a product, service, or brand. Or the information on your website relevant to their problem. Currently, the proportion of persons likely to become Instant clients is less than 5%. This is the time for marketers to promote their consulting and problem-solving skills for users.

At this level, firms need to be present in as many advertising channels as feasible. Or at least must be present on major key channels such as:

• Google search page: When a person has a problem, most of them hunt for a solution on Google. Thus, the website rating has to be in the Top rank or at least should be on page 1.

• Youtube: This is the 2nd largest search engine in the world.

• Referred friends, social networking community forum

Interest stage

Searchers start to grow more impressed and pay attention to your website. They perceive the information and want to study more, more thoroughly. In this phase, consumers prefer to sign up for emails to be able to update information about your firm.

All you need to do now is advise them on fixing the issue. Let them know the product you sell can address this issue. Remember, the only thing the user cares about is whether the issue is fixed.

Desire stage

Users already know you supply the answer. But it doesn’t imply they will select you. Your role is to present a convincing explanation of why to select you.

Some things to include in an email campaign:

Action – The Final Step in the Email Funnel

Customers are convinced that you are the right solution to their problem. The final thing you need to do is offer them a light click to purchase.

Here are a few ideas for closing sales:

What Are The Factors That Make An Effective Email Sales Funnel?

In addition to the Email Funnel process, three aspects create an efficient sales and marketing email funnel

Determine and gather target audience

You must understand and select which prospective clients to target (demographics, interests, age, employment …).

After you’ve established this, you can start mining their emails via the Web, offline events, advertising, etc., and start generating content customized to this purpose.

“Understanding who is the target client decides 50% of the success of the automated email chain.”

Frequently used email lists in email marketing funnels include:

Email content

Writing engaging content in phases so that it is brief, simple to comprehend, easy to read, and original material is crucial to keep readers continuing to follow your email.

They need to read the full email. You need to present them with all the material you want

You need to make sure you follow the following rules:

1. Simple and concise email subject lines effectively represent the information of the email

2. Content should only be read on 1 page. If it’s longer, provide them with a link to the full article if they wish to read further.

3. Email presentation simple to view, easy to understand, big font size 14 px.

4. Email content must reflect your purpose and give readers useful information

5. Always offer an unsubscribe option after every email

6. Always mention your name and tell the reader where they may reach you via what channels.

7. Only a maximum of 1 picture (I propose no photographs), 1-2 links in an email body

8. Stand in the position of the target client and re-read the email three times to fix it (since you can’t withdraw it after an email has been sent)

9. Always send an email display test before delivering it to the consumer.

10. Images under 256kb are jpg (the lighter, the better since Gmail does not prioritize showing heavy photos)

11. Try to customize email content if possible

Need to invest in content in email marketing truly

Content contributes 30% of the success factor of email marketing automation chains, so constantly comply with the following elements.

Always measure and statistics effectively

There will surely be inefficient aspects in your email content. Your goal is to detect and optimize it with the measuring tools that email marketing software gives.

Metrics to pay attention to with each content is:

Checkout the remaing metrics here

Measuring can let you know what content is performing and observe what clients do with email.

How do you increase conversion in marketing funnel?

Although endless methods exist to drag your subscribers through your email marketing funnel, you must start with these four fundamental stages to attract and keep your prospects.

Create leads.

You may come across several marketers claiming, “Money is on the list!” And although it’s not the only step in the email funnel, it’s the start of a good marketing approach. Why? Unlike social media followers, you own your email list and have greater control over your interactions with them.

You can use two efficient methods to gather email addresses: opt-in forms and specialized landing sites.

Opt-in emails are embedded in your website or blog and normally merely ask for the user’s name and email address. Opt-in forms are fantastic for newsletters to engage your readers.

Subscribers nurture leads.

After you’ve found a Lead generating method to acquire subscribers, you need to maintain connecting with them. You may construct segmented lists to give the most relevant value proposition, items, reviews, etc., to each subscriber.

Although this may seem hard, the correct automation software may automatically categorize your subscribers based on lead magnets, the form they signed up for, website or email activity. or demographic information.

Lead nurturing emails must be targeted, useful, and personalized to establish you as a trusted brand. Every email is a new chance to create connections and help you tailor your emails even more, depending on their activities.

Typical nurturing emails at this stage include:

Turn leads into customers.

If your subscribers have cleared the first two phases, you have leads for large conversions. You developed the connection by delivering value, which evoked an emotional reaction from your subscribers.

The final conversion email includes the following:

: using your closest leads, such as e-commerce abandoned carts, you may create retargeting tactics to display adverts based on items. Real products they are interested in.
by giving prospective consumers a deadline in an urgent email, you’re incentivizing them to convert. These emails might contain discounts, birthday incentives, or even notes to subscribers who frequent your site for a long period.
if you previously utilized the Lead magnet trial time, you may convert those people into full-paying customers whenever the free trial period is coming to a close.

Consumer retention.

Even once the subscriber becomes a client, your effort must be made. Keeping consumers and creating long-term loyalty is vital in prolonging their long-term worth to boost your marketing ROI. Loyalty generates repeat purchases and recommendations, which means you need to look forward to their next purchase after they convert.

Although this is the same strategy as the lead acquisition technique in step two, the message is slightly different since you can speak more explicitly about your brand.

How can you retain your consumer?

Consider the following:

Techniques to keep in mind in email funnel marketing

It would be best to consider different techniques and strategies to turn a searcher into a customer.

Always make sure that new subscribers receive a welcome email. This will help them in the consideration and awareness stage.
Email your customers to update them with new information: New offers, products and services…etc. Also, remind them of abandoned carts.
Review the subject line of the email body to make appropriate and timely adjustments: Which subject line attracts the most customers? How to increase clicks?
Re-examine the funnel stages: Where did you lose leads in the funnel? You can retarget with the corresponding offer at each stage.

Conclusion

As you work on your email funnel, be sure to keep this guide in mind. You can refer to the techniques mentioned here to get started in the right direction.

Remember that email funnels take time and will lead to new customers later. Before customers can trust or share a business with friends, they need to interact with it.

What are you still holding out for? Build your email funnel right away and watch your business expand!

Good luck!

FAQs About Email Funnels

How do I build an email funnel?

In order to create an email funnel, you must choose an email marketing platform, build a subscriber list, and write a series of automated emails designed to guide the subscriber through the funnel’s various stages.

How many emails should an email funnel contain?

Depending on the complexity of your product or service and the sales cycle length, the number of emails in an email funnel may change. A typical email funnel has between 5 and 7 emails.

Can I use an email funnel for things other than generating sales?

Sure! Email funnels may be used to nurture leads, build connections, and increase brand awareness in addition to their normal usage for sales-related objectives.

How can I keep track of my email funnel’s effectiveness?

You can evaluate your email funnel’s effectiveness by looking at statistics like open rates, click-through rates, and conversion rates. You can identify areas of your funnel that need improvement with these analytics.

How often should I use my email funnel?

Your funnel’s goals and your audience’s preferences will determine how often you send emails. Sending emails regularly enough to overload your readers is generally not a good idea.

Can I promote seasonal or one-time offers using email funnels?

Email funnels can be useful for promoting special deals during certain times of the year. By segmenting your email list and delivering customized communications, you may instill a feeling of urgency and drive consumers to act before the offer expires.

Can I use email funnels to generate leads?

By offering lead magnets or free resources in exchange for email addresses, email funnels can be used to generate leads. The email funnel can guide the Lead through the customer experience and convert them into paying customers once you have their email addresses.

What are some great techniques for creating an effective email funnel?

A few best practices for creating an effective email funnel are segmenting your email list, personalizing your messages, including the value in every email, using compelling calls to action, testing your funnel over time, and so on.