So you’re sitting in front of an empty input window, wondering where to begin in a blog post? What makes a good blog post? What is crucial to the reader in a post? Should I even write? What should I be paying attention to?
Starting a blog is an absolute no-brainer these days. Launching a good blog that gets found and stands out from the crowd is much more difficult.
However, there are easy techniques and tactics you can and should use when blogging. I will explain all in detail in this blog post.
What Is A Good Blog Post?
A good blog post is engaging content that resonates with the readers, provides value, and leaves a lasting impact.
A genuine blog post combines compelling writing, thoughtful insights, and effective communication to deliver a meaningful experience.
Good blog entries provide extra value, whether it’s a solution to a problem or clear directions for imitation.
You can tell that the author has dealt with the subject and extensively studied it.
The writing style and language are tailored to the topic and audience. When I write about email marketing, I address the audience differently than when I write about blogging.
So, What Makes A Good Blog Post?
Because most Internet readers scan blog content at first, a good blog post should be readable and appealing using photographs, videos, audio, tables, and anything else available.
This is also where the basic distinction between digital and print media lies.
You have a lot more alternatives and should use them.
So, rather than writing a lengthy article explaining the substance of a YouTube video, embed or linked to it. Charts and graphics allow you to deliver information more effectively and clearly.
How To Make A Good Blog Post?
Set objectives for your blog post
Before you start coming up with your post, it’s crucial to define a particular purpose why you want to write the post. What do you want to accomplish with the blog post?
Your aim, your goal, should be at the forefront while creating a blog post and flow through the content like a scarlet thread.
You take the readers to a specific point and, along the way, explain to them how to arrive at your objective.
Stick to YOUR topic.
If there’s one thing your visitors should never ask, it’s what this is all about.
I know it all too well myself. You’re creating a new blog and have a thousand ideas for fresh posts that could attract your viewers. And very slowly, you wander from the topic and build up more and more new topics.
For your readers, but also Google, your real blog topic is getting harder to understand.
If you normally write about baking recipes and insert a post on building your new terrace, this blog item will most likely never appear in the TOP 100 search results.
Therefore, offering your subjects to the search engine as simply as possible makes sense. And it works not only with the categories and tags in your blog but also with your content.
A decent title is required for every blog post.
The blog post headline is the first metric of a good blog post. On average, eight out of ten people read the headline, but just two read the full post.
When it comes to headlines, though, there are a few easy guidelines to remember. And the author should devote as much time to this as he or she does to creating the full blog post.
Readers don’t just skim the text before reading it; when time is of the essence, they don’t even read the headline in full.
Because their attention is focused on the first three and final three words, you should carefully select them.
So at least six words are required – but the headline should not be too lengthy, or the reader will lose interest.
In addition, the title should be no more than 55 characters long in order to be seen in full on Google.
Engaging introduction
If you now look at a blog post, the headline is followed by a small introductory text to convince you that the post is worth reading.
It was discovered that a type of storytelling, i.e., an introduction through a narrative, is highly accepted by readers.
However, this is just one of many ways to start your blog post.
It is frequently a good idea to incorporate a relevant quote, a recent news story, or particular statistics and data.
To put it simply, the goal is to fascinate the reader so that he reads the entire piece.
Featured photos are another often utilized technique. These may be used as a nice lead or an eye-catcher and should be as broad as the blog’s text field or around half of it.
The latter has the advantage of having fewer characters in the initial few lines, making them simpler to read.
Nice design
Let’s begin with the design of your blog theme or template. After all, it’s the first thing your visitors see before they read anything you’ve written.
Your blog’s design must do numerous things at once:
- It organizes the blog so that readers can quickly locate what they’re seeking;
- It demonstrates that you put your heart and soul into your blog. Anyone who aspires to a gorgeous appearance is likely to write well-researched blog entries.
- It assists you in developing your blog’s own identity, which is already aesthetically distinct from other blogs. Your recognition value grows.
Make your design more usable.
The easiest possible navigation via a website or blog is considered good usability.
- Are consumers discovering the stuff they’re seeking quickly?
- Does one blog post drive readers to the next?
- Do you make it simple for them to detect critical issues?
- Are forms simple to complete and located where visitors would expect them to be?
These concerns fall under the usability category and must be addressed if you want to build a successful blog.
Create useful subheadings for blog posts.
It’s no secret that people’s attention spans are shortening. Many individuals do not want to read a complete blog post.
Many people are likewise short on time. As a result, the majority of individuals will not read your blog post word for word. If you want to compose a good blog post, you must be creative with subheadings.
This allows readers to understand the text’s content even while scrolling swiftly.
Subheadings are also useful re-entry points. When the reader finds a relevant subheading, they will pause and study this portion more carefully.
As a result, make sure the subheadings are eye-catching and concisely summarize the topic of the subsequent section.
“Perfect” word count
The question of how lengthy a “good” blog post should be has been raised by many people, including myself.
One cannot generalize that a blog post is good due to a specific length. Far more elements are at work here, and the most significant thing is likely to be the substance in the end.
However, many argue that the optimal length is 1,500 words (Source) – but it is also frequently stated that the more, the better.
However, this has something to do with Google; larger articles (between 2,400 and 2,500 words) rank higher than shorter ones.
With about 1,500 words, the reader requires around seven minutes, which also has a psychological aspect: after approximately seven minutes, our attention dwindles, and we do not absorb as much information as previously.
However, keep in mind that various people have different writing styles, that certain themes provide less writing material than others, and that 400 words from one author might convey more than 2,000 words from another.
At this stage, consider very simply: can you convey yourself in 300 words? Then 300 is sufficient. However, if you require 2,000, you must obtain 2,000.
The frequency with which you blog is also important. Some provide shorter updates every day, while others provide a thorough report just once a week.
Take note of readability.
The length of a blog post frequently comes at the sacrifice of readability. Eternally lengthy posts are sometimes crammed into large blocks of paragraphs, rendering the article illegible.
Many visitors leave after only reading the blog post because they are turned off.
However, you can simply avoid this by making your blog post far simpler to read than your rivals’ writings.
- Write brief paragraphs
To increase readability, divide your blog content into as few paragraphs as feasible. A paragraph should not have more than 300 words, according to statistics. The shorter it is, the better.
- Make use of huge font sizes.
Something is amiss when visitors to your blog can only read the contents under a microscope. Font sizes of 12px used to be a solid option.
It’s now closer to 16px to 18px, which makes your text simple to see, even on retina monitors.
- Use proper line spacing.
Line spacing has a significant impact on the readability of your blog entries. The precise line spacing is always determined by the typeface and font size selected.
- Make extensive use of subheadings.
An online reader scans rather than read. This implies that when he visits your site, he merely skims the headlines at first. If something piques his curiosity, he will read the relevant text. You make it easy for your visitors to skim and bring their attention to your real material by using a lot of subheadings.
Conclusion: Nobody’s perfect – not even a blog post
It’s difficult to come up with general rules or a clear guide to a perfect blog post. But there are enough points you can stick to at least make your post more appealing to your readers and ultimately win more readers over.
Writing the “perfect” blog piece is a difficult task in itself. If you haven’t already published your own post, think about if starting your own blog makes sense for you or your firm. After all, running a blog requires a significant amount of time and effort.
If you follow the above steps a few times, creating a new blog post will become easier each time.
