You have a blog, you have done your keyword research, and now you’re wondering where to put keywords in a blog post to appear on the first page of Google.
Writing a blog post is crucial to driving traffic to your post, but you still need to know how to optimize and reference it. Indeed, it is not enough to produce engaging content on a particular subject.
It is vital to choose your keywords and utilize them effectively to improve the optimization and referencing of an article in order to reach the top page of Google search.
In This post, I will teach you where to put keywords in a blog post to maximize the natural referencing of your blog.
As a reminder, A keyword is a word or a combination of phrases that Internet users input into search engines to obtain the information they need.
And to appear on the top page of Google, it’s not an easy affair. You need to optimize your web pages. So let’s get started with this.
How Does Google Crawl Your Blog?
Before proceeding any further, I would first want to explain to you how Google crawls the web pages of your blog to gather information that will be offered to Internet users during searches.
To examine your website, Google utilizes its indexing robot called Googlebot.
So this is what happens:
- Google bot arrives on your blog
- It recovers the skeleton of your site, that is to say, the HTML codes, then it recovers the important and relevant information.
- The information it retrieves is the page title, URL address, description, intertitles, etc.
- After retrieving all this information, it stores it in its database and leaves.
With this explanation, I hope you have grasped how Google manages to scan your blog to obtain information that will be supplied to Internet visitors.
This explanation is also the foundation of natural referencing.
You need to grasp how Google crawls a website to master the art of SEO. And although in this post I’m just talking about keywords, you can read this article to understand more about SEO.
Now, let’s examine the kind of keyword you should use in your post to enhance your blog’s SEO for search engines.
What Keywords Should You Put In Your Blog Post?
The inclusion of keywords in an article is crucial for SEO optimization. It is also crucial to learn how to utilize the primary and secondary keywords to better rank oneself on search engines versus your competition.
Put the primary keyword in your blog post.
The primary keyword is highly significant. This is the one on which we will base the referencing of our article. Thus, for each new content, it is vital to find the primary keyword. In general, we attempt to reference a single page or article for a primary keyword.
The remainder of the page or content must also be semantically extremely near to the term in order to stay consistent with its readership.
Using a lexical field related to the primary keyword makes it possible to semantically enrich the page and demonstrates to search engines that your site answers the inquiries of the Internet user on this request by delivering a full response.
Always bear in mind, in addition to the words used, that the article must respond to the inquiry represented by the choice of keyword.
Although the primary term should be used numerous times in the text and should be highlighted using HTML, it should not be overdone. Indeed, keyword stuffing or keyword stuffing is detrimental and risks damaging your SEO.
Put secondary keywords in your blog post.
The secondary keywords make it possible to enhance the text and to clarify why we utilize the primary keyword. It is on them that we will add context and, above all, that we will be able to form a network. They are consequently vital for your SEO strategy.
The secondary keywords make it possible to let the search engines comprehend to which topic your content belongs and, above all, what its specificity is.
These keywords also make it possible to construct internal links and thus make linkages with other existing articles on your site that fit into the same topic.
This is why it is necessary to determine the most relevant secondary keywords by developing a list. To achieve this, we can choose a natural SEO and compile a list of the most relevant keywords contextually.
However, to appear in the first results of Google, it is preferable, even vital, to employ optimization tools such as SEMrush or Yoast, which enable the use of the best-performing keywords.
Where To Put The Primary Keyword In A Blog Post?
Put the primary keyword in the headlines.
First, it is necessary to use the primary keyword in the headlines. Indeed, theoretically, it must be in the H1 but also in multiple H2 or H3.
The primary keyword must be included in the H1 title. This is the foundation of the referring of his article. The H1 must attract the target and declare the topic in the most global and synthetic manner possible. To achieve this, it is vital to utilize the primary keyword.
Moreover, this is what we should do naturally, without thinking about an SEO plan.
Then, the latter must also occur in a few H2 and H3 titles. It should occur throughout the content outline, sparingly, to minimize keyword stuffing.
Put the primary keyword in the meta description.
Naturally, the primary keyword should be put in the meta description :
The meta description element is also an HTML tag that is specified as the header of a web page. It is not visible on the site. However, it displays on the search engine beneath the site link. It summarizes the content of a page. The primary keyword must thus be there.
WordPress commonly utilizes the “Yoast SEO” plugin to fill the meta title and meta description. The latter can be downloaded for free in your WordPress area.
Put the primary keyword in the URL
In the “blog” URL, you can locate the various parts and publications of a blog. A well-crafted URL gives both people and search engines a clear idea of what the destination page will contain.
Much more frequent and much more keywords are utilized in URLs such as directories or subpages. The Financebode blog can be accessed at the URL https://financebode.com/blog/. Here the user realizes as soon as he inputs what is going to be discovered in the URL.
Put the primary keyword in the image’s alt text.
The filename of an image, and the alt property of that image, are fantastic places to put keywords for the content you want to rank for.
For example, a post titled: Time Management For Bloggers.
Keyword: time management for bloggers.
Name of the file of the image that accompanies the post: time-management-for-bloggers.jpg.
The alt attribute of said image: “time management for bloggers.”
Sometimes, searching for a term results in a surface that has nothing to do with that word, and this occurs because the word or phrase you used to complete the search appears in its name or in its characteristic.
Put the primary keyword in the opening paragraph.
Placing keywords in the opening paragraph of an article is an excellent approach to optimizing a blog post. This helps the user to be assured that he is in the appropriate spot, taking into consideration his search query.
A visitor who sees your content on Google is surely a person in a rush to obtain what they are searching for. It was your keyword that brought her to your blog. And if the Internet visitor sees this term from the first paragraph, it will make him desire to continue reading your content.
Important points:
- Place keywords at the beginning of an article
- Make the opening paragraph or introduction of your post make readers want to keep reading
- Use catchphrases and have a sense of humor
Put the primary keyword in the body of the post.
In addition, this keyword must occur in the body of the text, aside from the titles. But be cautious; it should not occur more than once in each paragraph.
We must avoid repetitions, which are not very pleasant to read, but we must also escape the danger of over-referencing, which is unhelpful.
The search engine can then become confused and penalize your site for abusing the term. Google deems such a technique to be a nuisance under its own regulations.
Where To Put The Secondary Keywords In A Blog Post?
Secondary keywords will also appear on select H2s or H3s, but above all, in the body of the content.
Put the secondary keyword in the body of the text.
Unlike the primary keyword, they will be far less repeated. They appear from 2 to 4 times apiece on average. But they are quite numerous.
For a text to be adequately referenced, it is important to employ at least thirty secondary terms, once or multiple times, throughout the body of the piece. Typically, each secondary keyword occurs within a paragraph or two.
Put the secondary keyword as anchors to facilitate internal networking
Moreover, they can be used as link anchors in order to construct internal linkages to other articles in the same semantic cocoon. The latter refers to the organizing of the contents of a site in a hierarchical fashion, with the usage of semantic proximity.
For example, for a paragraph that describes SEO, we can establish a link on the “keyword” anchor in order to lead the reader to more particular content. These two pages are part of the same semantic cocoon on two separate levels.
Example To Put Your Keywords In A Blog Post
To show what this article discusses, let’s use it as an example. Our primary keyword is the “put keyword.”
In this essay, we deal with the primary and secondary keywords, both in content and in the form surrounding this inquiry. So this is a perfect example for you to grasp how to create your blog post in a well-referenced approach.
Indeed, we discover the major term in H1, but also in some H2 and H3. It is consequently included at various levels of the plan of the article, from the most general to the most specialized.
We also discover this keyword in the body of the text, and this, multiple times without abusing the repetition. To prevent keyword stuffing, we utilize other phrases like “integrate,” “keyword,” etc. This improves the semantic scope of the article.
In addition, the use of secondary keywords makes it feasible to semantically enhance the content and to follow the strategic requests of search engines like Google. By employing the most terms from the list given by SEO score sites, we increase natural referencing.
How Many Keywords Should We Use In A Blog Post
Have you noticed that rivers of (digital) ink have spilled concerning how many keywords an article should include?
To overcome this problem, we must distinguish between the many keywords that you can put in the text and the repetition of each one of them.
Actually, the number of keywords in a blog post can be as numerous as its content permits. Consequently, there are postings with a single term, with five or sixty.
When evaluating how many keywords a blog post should contain, you cannot lose sight of the humanity of the content. Writing blogs created just to appease Google is a significant error that you should avoid at all costs.
The golden criterion to know the number of keywords that a blog post should have is that they offer importance and are organically incorporated into it.
How Do I Find The Best Keyword For My Blog Post?
Just because you identified a term in a keyword research tool doesn’t imply you already know precisely which keywords to use for your blogging approach. Once you have a keyword list, it’s a good idea to filter it down.
Choose keywords that fit your audience.
Knowing your audience is a precondition for keyword research since it helps you filter out keywords that, although theoretically connected to your niche, aren’t a fit for your audience.
Create a target audience for your blog if you haven’t already. For example, if you operate a fitness blog, you may simply post “fitness enthusiasts.”
” You might even delve a bit further and construct audience personas, thorough profiles of your target audience that include things like age, demographics, and hobbies.
Evaluate the difficulty score of each keyword.
You may also choose to limit your list of keywords to just leave those with a low difficulty score, which term Explorer will give to each term. That score is established by the strength of the sites that are presently ranking on page 1 for that keyword.
If you’re just getting started with blogging and have a low Domain Authority, you could want to start with keywords with difficulty scores in the 20-30 range or even lower.
Look at the search volume for each term.
Search volume offers you an approximation of how many people search for that term each month. It’s excellent to choose keywords that a lot of people are looking for, but remember that number doesn’t necessarily equal quality.
You can aim for a lesser volume keyword since it is far more relevant to your audience and your objectives.
Where And How To Find Keywords?
Use a tool for keyword research, such as Moz Keyword Explorer. This tool helps you know how to find keywords and fresh keyword ideas in two primary ways:
- By inputting a word or phrase and receiving related keywords (the “Browse by Keyword” option)
- By typing a page/website and obtaining the relevant keywords. Keywords that the page or website ranks for (the “Browse by Site” function)
Another wonderful feature is the filter for “are questions” — this enables you to view just question-formatted keywords. Because responding to your audience’s inquiries is an important part of optimizing your content for search, this is an excellent tool for providing insight into what your audience wants to know.
Conclusion
There are a large number of techniques to put keywords in a blog post for SEO. The essential one is the last I mentioned above, that is, the contents.
The information in the meta tags or headers will not assist if we subsequently write the content of other keywords that are not related to the post.
Other extra aspects just assist in accentuating the content cues but remember: don’t be a drama queen, and don’t overdo it. Google identifies keyword stuffing for the sake of it relatively fast and penalizes it for it. This is what we call ̶ ̶ overoptimization.
