Spam Words To Avoid In Email Marketing: Find Out

Nearly all Emails, before sending to the reader, pass through the provider’s Spam filter. If the email includes words that are simple to spam while sending email marketing, they will most likely end up in the spam box; But what are these spam words to avoid in email marketing for your email not to end up in the spam box?

In order to respond to this question, You must be aware that each service provider has a spam filter with unique criteria. Yet, if you want to send email marketing effectively, you must be aware of the fundamental requirements shared by all of these filters.

Many emails marketer mistakenly utilize some words that make them mark as spam since they just assume the filter can’t understand the text. Yet, according to Microsofts, “The email spam filter still looks at the content of your email to determine whether it moved into the spam folder in the recipient’s inbox.”

Read our guide on the trick to prevent your email from going to spam

So what terms will be designated as spam content? Let’s find out in this article.

Table of Contents

What is Spam?

Before studying the list of words that spam, let’s explore what spam is and how the spam filter works.

While this phrase is quite known to us, not everyone understands why it is called spam. In actuality, SPAM stands for the term Stupid – Pointless – Annoying – Messages, which implies that the communication comprises foolish, meaningless and obnoxious content.

This phrase describes emails that are sent in bulk to numerous people without the knowledge of the receivers, and the senders are persons or organizations of unknown origin, the content of these emails is generally advertising in nature.

Every year 122 billion spam emails are sent throughout the globe every day – roughly 85% of the world’s email traffic. This is a huge and unpleasant number. ( Source )

Email filters are pre-programmed with several parameters to determine whether an email is a spam. Each such criterion corresponds to 1 point. The total amount of points that fulfil the conditions of an email combined will give you a spam score.

Among the reasons for the quality of the email service provider, emailing list, etc., the email filter will also analyze the email content to determine whether to place the message in the inbox or spam mailbox.

Enough of the talking. Let’s check out how spam filters work.

How Spam Filters Work

Email filters are pre-programmed with several criteria to classify an email as spam or not, for example, spam-like words like “CLICK HERE” or “FREE! PURCHASE NOW!”. Each such criterion corresponds to 1 point.

The total amount of points that fulfil the conditions of an email combined will give you a spam score. The spam filter will detect spam based on elements in an incoming message such as header, body, topic, reverse DNS, URIBlacklist, and keyword…

What Are The Different Types Of Email Filtering?:

Content filters: Examine the contents of a communication to determine whether it is spam or not.
Header filters: Check email headers for bogus information.
URL Blacklist: This is when websites utilize tools and tactics to enhance rank that Google bans, such as: using “black hat” SEO tricks such as cloaking, link farms, gateway pages, submitting too much… Frequently changing content, domain name, or even an interface. Domains that purchase backorders are also often not indexed. Links to a restricted Site, which impacts sending mail, or perhaps your letter will not be able to access the inbox.
IP BlackList: This circumstance is triggered by accounts on the Server sending spam mail in big numbers (Typically shared hosting servers), resulting in the IP being placed on the Black List by SPAM groups throughout the globe. After reviewing and addressing associated concerns, you may contact anti-SPAM groups to remove IP addresses from the Black List.

If your spam score exceeds the authorized threshold, you will go to the spam box without question.

The list of spam criteria is continually expanding constantly and is highly effective. The filters take control every moment someone hits the “report spam” button on an email browser. The filters even exchange “information” with one another to become more flawless. Although there’s no one technique to get rid of the filters, there are a few things you need to avoid so that your messages don’t land in the recipient’s trash. Check it out here.

What Are The Spam Words To Avoid In Email Marketing

Note: The terms below may still appear in emails if utilized correctly. Because spam filters are quite smart, they filter automatically and assess the context of the material consequently, if you don’t use plenty of keywords in your email. Maybe uppercase all characters and add plenty of exclamation oil…. Your email still has a good possibility of reaching the recipient’s inbox.

Spam terms to avoid when sending marketing emails in the sector of real estate and finance

Real estate and finance employ bulk email spam, which is fairly popular in Vietnam. Consequently, Top will discuss these two industries individually. Keywords to avoid using too much:

Apartment	Investor	%, million/m2, tr/m2, m2
Project	Bank	The ground
Interest rate	Finance	Townhouse
Free of charge	Loan	Villa
Free	billion dongs, million	Urban area
Invest	Refunds	Price
Investment Opportunities	Best price	The cheapest
Commit	The cheapest	Profit
Satisfaction guaranteed	Cheapest	Save up to
Discount	The best	No risk
Interest-free	Pay	Product

The above phrases should only be repeated 1-2 times throughout the text. If used too much, they will send emails to advertising or spam. Not only real estate or finance but all fields also need to pay attention to this factor.

Avoid spam words that make excessive claims and promises

100% free	Earn Money	Financial freedom
Only	Earn Extra Income	Increase sale revenue
Free Consultation	Increase salary	Increase traffic
Gifts	Potential income	Surprised/Amazing
Free information	Just Once/Once	Lower rate
Free Investment	Refunds	Lowest price
Free Membership	Best price	Special offer
Free Quote	The cheapest	Satisfaction guaranteed
Free Preview	Cheapest	Profit
Free Trial	The most effective	No risk
All free	The best	Save up to

Do not use words that create unnecessary pressure or urgency

Act now	Watch now	Do it today
Register now	See here	Start right now
Call now	Order now	Right now
Click here	Order now	Right away
Click here	Free sign up	Important Information
Click here	What are you waiting for?	Urgent
Click here	You have been selected	You are the winner

Avoid using a lot of spam words like shady, unethical behaviour

Send mass emails	Demand	Unsecured Debt
Direct purchase	No spam	Not required
Cancel anytime	Password	We hate spam
Congratulations	This is not a scam	Internet Marketing
No loss of money	This is not spam	Multilevel
No investment	Not guaranteed	Identity card number
There is no need	No fees	Credit

Limit the use of words that are advertising or related to the law

Excessive use of the following terms will cause the email content to be sent to the advertising section.

Credit card accepted	Cash	Marketing Solutions
As seen	Certified	Invest
Beneficiary	Cheap	Loan
Pay	Claim	Interest rate
Bonus	Ratio	Online Marketing
Bonus	Compare	Price
Accept payment	Endow	Trial
Experiment	Infinite	Guaranteed
Sale off	Promotion	Discount

How To Reduce The Rate Of Emails Falling Into The Spam Mailbox?

Don’t email yourself.

Many individuals typically have practice adding their personal email to the email marketing mailing list so that they may evaluate the content. If you, too, have that tendency, verify and promptly delete the email address you typically use to send email marketing from the list, if any.

Test spam filter before mailing.

Certain email marketing systems like MailChimp, and GetResponse frequently feature a built-in core spam filter to assist you in managing what errors your email marketing campaign is making, consequently providing a suitable solution to enhance the rate. Email rate to inbox.

Do not send emails containing simple photographs.

By sending an email with simple photographs without very little content, your email is extremely simple to be classified as spam. Additionally, consumers tend to click less on “Show picture” while opening mail. You should spend in drafting a balanced email, ideally in the text > picture > text format.

Should utilize domain email to send

To send commercial emails, you should not use personal email or free addresses like @gmail.com or @hotmail.com. Instead, use your company or organization’s domain email to send emails.

Double-verify the email subject and body.

Make sure your email topic and content don’t include terms that might easily be spammed. In the body of the email, you should write approximately 500-600 words is appropriate. In addition, the title and content should also be diverse, preventing duplication of material and too many words between the subject and the email body. You also need to remember whether ALL caps are LIKE THIS!

Insert the correct link.

Email marketing should contain 1-2 links. The notice does not use truncated links but should enter the entire URL of the landing page and certainly not link to dangerous, hazardous sites. You will not only be assessed as spam but may also be punished.

Standard HTML Design

You should spend well in writing standard email templates HTML. Using an improper card, malfunctioning card, or damaged … can degrade the quality of your outgoing email. If you can’t code conventional email templates, it’s simpler than you can send normal text mail.

Clean your email list.

Emails that have been subscribed to newsletters for a long time but are no longer active or interact with your emails should also be deleted and purged to boost the success rate of email delivery and receivers getting mail in the inbox.

Constantly utilize an email address to send it out.

Updating outgoing emails often is a strategy to boost the rate of emails dropping into the inbox. However, this is not good for branding and does not build consistency in consumers’ perceptions. Hence, you should not alter the outgoing email address repeatedly, making people feel confused while receiving mail and might affect your email open rate.

Do not put Javascript or Video into the email.

Despite the growing compatibility of email with media, Javascript and Video are recommended not to include in emails since they will be strongly restricted and difficult to pass spam filters. If you wish to incorporate media in the email, you may use the approach of inserting the link to the movie into the picture or text in the email body.

How to react when consumers flag the email as spam

People prefer to hit the “Report spam” option when they believe an email address irritates them too much or they are not interested in the issue. In this instance, a spam complaint will be forwarded to your email marketing service provider (such as MailChimp, GetResponse, or Sengrid…), and then emails sent from your IP address will be restricted. , even if the user continues to click “Report spam,” your email address may be blocked.

While mailing systems also provide warnings and approvals before each mailing campaign, incidents like these cannot be prevented. Hence, there are a few things you need to keep in mind to avoid spam from being reported by users:

How To Prevent Emails being reported as spam by consumers

• Send email marketing only with user permission: There are many ways to collect user contacts legitimately. For example, you put an opt-in on your website for users to fill in their email to subscribe and use the list this email to send email marketing; or you can collect email addresses of customers who have purchased on your website to send email campaigns that entice them back to your website; or post on Facebook to encourage users to comment on their email address if they are interested in that topic… Restrict the acquisition, sale and exchange of user data since this will make the receiver feel concerned, and you are simple to be reported. Fox.

• Sending relevant material: After gathering a list of users’ addresses, you need to send marketing emails with the content and themes they have subscribed to.

• Email delivery time: You should send email marketing as soon as possible after obtaining the user’s contact, or else they won’t remember to subscribe to your newsletter.

Here are the reasons and strategies to remedy when your email marketing goes into spam. Hopefully, with this advice, you will know how to send emails efficiently and can earn a lot of money from email marketing campaigns!

Conclusion

Now that we’ve learnt the list of spam words in email marketing and how to reduce the rate of emails being considered spam. You must know the list of email marketing spam practices to avoid to prevent your emails from being labelled as spam.

You can improve your email chances of making it to your target audience’s inbox and engaging with your consumers by adhering to best practices in email marketing and avoiding spammy words treated in this article. To ensure that your emails are efficient and compliant, remember to refer to the list of spam practices to avoid in email marketing.

FAQs:

What Happens When Emails Are Tagged as Spam?

When emails become designated as spam, they may not reach the recipient’s inbox. Instead, they may be routed into the spam or rubbish folder, where they are less likely to be read by the recipient.

How Can I Prevent Getting Tagged as Spam?

Firms should adopt best practices in email marketing to prevent being labelled as spam. Companies should ensure that their emails contain helpful information, have a clear subject line, eliminate trigger words and phrases, and give the means to unsubscribe.

How Frequently Should I Deliver Emails to My Customers?

The frequency of emails sent to consumers will depend on the company and its marketing objectives. Nevertheless, companies should avoid sending too many emails since it might lead to receivers labelling them as spam.

What Should I Do if My Emails Are Tagged as Spam?

If emails are designated as spam, organizations should assess their email marketing tactics and find opportunities for improvement. They should also confirm that they are following best practices in email marketing and make any required modifications to prevent future concerns.

How do you spot spam words?

Various spam terms and phrases might activate spam filters. Some popular examples are “free,” “guarantee,” “limited time,” and “act immediately.” Companies should avoid utilizing these sorts of terms and phrases in their emails.

How can I check spam content?

There are different tools and software available that may assist organizations in monitoring their emails for spam material. These technologies often examine the content of the email and produce a spam score, which may help identify areas for improvement.

How do you test spam?

Companies may test their emails for spam by utilizing a spam checker application. These programs examine the content of the email and produce a spam score, which may assist in discovering areas for improvement.

What terms should you not use in an email subject line?

There are several terms and phrases that organizations should avoid using in the email subject lines. Such examples are “urgent,” “free,” “limited time,” and “act immediately.” These words and phrases may activate spam filters and be seen as promotional or spammy.

What are the four things to be avoided in an email?

The four things you should avoid in an email are spammy subject lines, irrelevant text, too many photos, and too many links. By avoiding these habits, companies may boost the efficacy of their email marketing efforts and lower the danger of their emails being labelled as spam.

How Do I Know if My Email is Tagged as Spam?

If your email is designated as spam, it may not reach the recipient’s inbox. Instead, it may be routed into the spam or garbage bin. You may also check your email spam score using numerous web tools to uncover any possible concerns.

Is “Free” a Spam Trigger Word?

Although “free” is not a spam trigger word in and of itself, it may be overused in email marketing and activating spam filters. Companies should use “free” sparingly and ensure it relates to the email’s content. They should also avoid using trigger words and phrases that may make the email look spammy.